Google Media Buyer (US, Remote)

Paleovalley & Wild Pastures; United States; Remote; USD 81,000 - 105,000; Full time

Job summary

Paleovalley & Wild Pastures are seeking a seasoned Google Media Buyer to own our Google advertising ecosystem and drive growth for a rapidly expanding, subscription-based ecommerce brand. You will own strategy, testing, and optimization across Search, Shopping, Performance Max, YouTube, and Demand Gen, collaborating with Growth Marketing and Leadership to scale profitable customer acquisition.

You’ll monitor performance daily, use data to challenge assumptions, and stay ahead of platform updates

Qualifications

• 3+ years hands-on Google Ads for subscription-based ecommerce brands.
• Strong track record scaling profitable Google campaigns.
• Expertise in Search, Shopping, Performance Max and YouTube.
• Experience owning a Google Ads account from strategy through optimization.

Responsibilities

• Own strategy and optimization across Google Search, Shopping, Performance Max, YouTube, and Demand Gen.
• Drive profitable customer acquisition for a subscription-based ecommerce business.
• Design and execute structured testing roadmaps across campaigns, audiences and bids.
• Collaborate with Creative, Designers and Leadership to translate data into better campaigns.
• Translate performance insights into actionable creative recommendations.
• Monitor account performance daily and identify trends and risks early.
• Stay ahead of Google Ads platform updates and best practices.
• Identify opportunities to improve efficiency and profitability over time.

Skills

Google Ads

Subscription ecommerce

ROAS optimization

Performance Max

Job description

Reports to: Paid Media Lead Department: Growth Marketing Location: This is a fully remote U.S.-based position. Candidates must reside and work in one of the following states due to tax and compliance requirements: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY. FLSA Classification: Salaried, Exempt Compensation: This position has geographic-based pay ranges. Final compensation and geographic tier placement are determined based on the candidate's primary work location, skills, experience, and qualifications.

Tier 1 (Higher Cost Markets): $89,000 - $105,000 Tier 2 (National Markets): $81,000 - $95,000 Tier 3 (Lower Cost Markets): $73,000 - $85,000

About the Company

Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal - people, animals, and the planet. When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land, they refused to play along. Autumn's own journey of healing through nutrient-dense foods lit a fire that became Paleovalley. From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families nationwide. Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up. We're a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food system one thoughtful choice at a time. If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we'd love to meet you!

About the Opportunity

We're looking for an experienced Google Media Buyer to own one of the most important growth channels for Wild Pastures. You'll take full ownership of our Google advertising ecosystem, leading strategy, execution, optimization, testing, and scaling across Search, Shopping, Performance Max, YouTube, and Demand Gen. Your work will directly influence customer acquisition, revenue growth, and the continued expansion of one of the fastest-growing regenerative food brands in the industry. This isn't a role where success is measured by how many campaigns you launch. It's measured by the business growth you help create. We're looking for someone who thinks like an owner, enjoys solving difficult performance problems, challenges assumptions with data, proactively uncovers new opportunities, and continually pushes for better results. You'll collaborate closely with Growth Marketing, Creative Strategists, Designers, Editors, and Leadership to turn performance insights into stronger creative, stronger campaigns, and stronger business outcomes.

What You'll Do

• Own strategy, execution, optimization, and scaling across Google Search, Shopping, Performance Max, YouTube, and Demand Gen.
• Drive profitable customer acquisition for a subscription-based ecommerce business while optimizing key business metrics including ROAS, MER, nCAC, CPA, customer quality, lifetime value, retention, and profitability.
• Design and execute structured testing roadmaps across creative, offers, landing pages, campaign structures, audience targeting, bidding strategies, and messaging.
• Partner closely with Creative Strategists, Designers, Editors, and Marketing Leadership to develop new creative concepts informed by campaign performance and customer behavior.
• Translate performance insights into actionable creative recommendations that continuously improve advertising effectiveness.
• Own keyword strategy, search term mining, negative keyword management, Google Merchant Center optimization, and overall account structure.
• Monitor account performance daily, proactively identifying trends, diagnosing root causes, communicating risks, and recommending solutions before small issues become larger problems.
• Stay ahead of Google Ads platform updates, AI developments, attribution changes, Merchant Center enhancements, and emerging direct-response best practices.
• Continuously identify opportunities to improve efficiency, profitability, and long-term account growth.
• Contribute ideas that improve not only Google performance, but the overall effectiveness of our Growth Marketing organization.

What You'll Need to Succeed

• 3+ years of hands-on Google Ads experience managing subscription-based ecommerce brands.
• Demonstrated success scaling profitable Google advertising campaigns.
• Strong expertise across Search, Shopping, Performance Max, and YouTube.
• Experience owning a Google Ads account from strategy throu