Performance marketing manager for app acquisition

HolidayPirates Group; United States; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

MacBook provided

Home office allowance

Cash card

Urban Sport Club

Mental health sessions

Volunteer days

Training budget

Private travel insurance

Pension scheme

Corporate discounts

Travel Industry Card

Office Berlin visit

Job summary

HolidayPirates Group ищет Senior Performance Marketing Manager с фокусом на привлечение пользователей приложений и масштабируемый рост. Вы будете руководить глобальными кампаниями UA в Google и Meta, управлять бюджетом и тестовыми рамками, а также внедрять AI-рабочие процессы для анализа и креатива.

Требуется 5+ лет опыта в Senior Performance Marketing, умение работать с Adjust/MMP и SKAN, и способность принимать решения без полного объема данных.

Qualifications

• 5+ лет опыта на роль Senior Performance Marketing
• Опыт масштабирования UA мобильных приложений с крупными бюджетами
• Глубокие знания Google Ads и Meta Ads, анализ изменений
• Опыт работы с Adjust/ MMP и SKAN
• Опыт проведения incrementality тестов и A/B тестирования
• Внедрение AI-native рабочих процессов в креативах и аналитике
• Навыки построения повторяемых тест-отслеживаний и naming conventions
• Кросс-функциональное сотрудничество с Product/CRM/Data/Finance
• Готовность принимать решения при неполных данных

Responsibilities

• Владение и масштабирование кампаний по привлечению пользователей приложений в Google и Meta
• Распределение бюджета между каналами, рынками и кампаниями по marginal/инкрементному эффекту
• Создание тестовых рамок по аудиториям, ставкам, каналам и креативам
• Проводение инкрементальных тестов и анализ истинного влияния каналов
• Работа с Adjust и моделями атрибуции, учетом ограничений iOS
• Встраивание AI-рабочих процессов в производство креативов и отчетность
• Разработка повторяемых систем отчетности и номенклатуры

Skills

Senior Performance Marketing

Mobile App Acquisition

Budget Management

Google Ads

Meta Ads

Adjust/MMPs

SKAdNetwork

Incrementality Testing

A/B Testing

AI in Marketing

Cross-functional Collaboration

Tools

Google Ads

Meta Ads

Adjust

Job description

Описание:

Founded in 2011, the HolidayPirates Group has been making waves in the travel world ever since! To achieve our mission of delivering the best travel deals, we want to attract talented people from all over the world. We are looking for a Senior Performance Marketing Manager with a strong focus on app acquisition, measurement and scalable growth.

Задачи:

• Own and scale app acquisition campaigns across Google, Meta and additional paid channels
• Manage budget allocation across channels, markets and campaigns based on marginal and incremental performance
• Build structured testing frameworks across audiences, bidding, channels, campaign types and creatives
• Drive continuous creative testing, identify winning concepts and spot fatigue early
• Work deeply with Adjust, attribution models and campaign measurement
• Design and evaluate incrementality tests to understand true channel impact
• Navigate iOS measurement, SKAN and privacy-related attribution limitations
• Identify new acquisition channels and turn successful tests into scalable growth sources
• Support web acquisition initiatives where relevant; independently of the app funnel

Требования:

• At least 5 years of experience in a Senior Performance Marketing role
• Proven hands-on experience scaling mobile app user acquisition across paid channels, managing large budgets and optimizing for market-level performance
• Advanced expertise in Google Ads and Meta Ads, with the ability to clearly isolate performance shifts across bidding, creatives, audiences, seasonality, and measurement dynamics
• Deep practical experience with Adjust (or similar MMPs), evaluating SKAN data trustworthiness, and navigating complex iOS attribution challenges
• Hands-on proficiency in designing and executing incrementality tests and structured A/B testing frameworks to prove true business impact
• Active integration of AI-native workflows into creative production, performance analysis, and reporting
• Track record of building reusable systems, including standardized test trackers, reporting views, and robust naming conventions
• Strong cross-functional collaborator who works seamlessly alongside Product, CRM, Creative, Data, and Finance teams
• Comfortable making confident decisions and actionable recommendations even when dealing with ambiguous or incomplete data
• Будет плюсом: Experience exploring and scaling emerging channels beyond core networks (e.g., TikTok, Apple Search Ads, programmatic, or mobile ad networks)

Условия:

• Flexible working hours and a remote first company (with the freedom to work abroad for up to 181 days)
• A MacBook (also for private use) as well as any other needed equipment including a very lovely remote IT support
• 50€ for home office allowance per month
• 50€ tax free cash card per month
• Urban Sport Club Membership
• Mental health impulse sessions and relaxation sessions
• 2 volunteering days for an organization
• Further training budget at your free disposition
• Private Travel Insurance
• Opportunity to join the pirates pension scheme
• Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more
• Benefit from a number of advantages through the Travel Industry Card
• Visit our lovely office in Berlin Mitte as often as you want
• Business summits and legendary team events
• A unique and open company culture, where sharing ideas is our lifeblood
• The opportunity to leave your footprint aboard the pirate ship