Performance Marketing Manager — Data-Driven Growth in EdTech

Inspiraeducation; New York (NY); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Health, dental, and vision insurance (

Flexible PTO & paid holidays

401(k) with company match

Job summary

Inspira Education Group is seeking a Performance Marketing Manager to drive paid media strategies and optimize campaigns across Google, Meta, and other platforms. You’ll work closely with leadership to influence acquisition, activation, and engagement, leveraging data, testing, and cross-team collaboration in a fast-growing edtech environment.

You will join a hands-on team in NYC, with responsibility for ROAS, CAC, and forecasting while mentoring junior members as the team scales.

Qualifications

• 3+ years of performance marketing or paid media with measurable results.
• Hands-on with search and social platforms and familiar with CAC/ROAS goals.
• Experience with analytics tools and data-driven decision making.

Responsibilities

• Execute direct-to-consumer growth strategies across channels (Google, Meta, TikTok) end-to-end.
• Test new growth channels and tactics; optimize campaigns, audiences, and creative.
• Conduct A/B tests, cohort analyses, and customer segmentation to boost performance.
• Support forecasting, attribution, and performance reporting with data teams.
• Collaborate with marketing, data, and sales to drive revenue and ROI.

Skills

Paid media

Google Ads

Meta Ads

Analytics

SQL/Python

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Inspira Education Group is seeking a Performance Marketing Manager to drive paid media strategies and optimize campaigns across Google, Meta, and other platforms. You’ll work closely with leadership to influence acquisition, activation, and engagement, leveraging data, testing, and cross-team collaboration in a fast-growing edtech environment.

You will join a hands-on team in NYC, with responsibility for ROAS, CAC, and forecasting while mentoring junior members as the team scales.