Performance Marketing Manager

Fetch; United States; On-site; USD 111,000 - 131,000; Full time

Benefits offered by this job

Equity

401k Match

Medical, dental and vision plans

Education reimbursement

Paid time off

Parental leave

Flexible work environment

Job summary

Fetch is seeking a search-focused Performance Marketing Manager to lead growth across Apple and Google ecosystems. This role centers on driving high-intent user acquisition via expert management of search channels and owned assets to sustain competitive growth.

This full-time position can be held from a US office or remotely within the United States, with emphasis on experimentation, AI-enabled automation, and data-driven optimization.

Qualifications

• 5+ years in performance marketing with a heavy focus on search platforms and mobile app growth.
• Expert-level knowledge of Apple Search Ads and the Google Ads ecosystem (including App Campaigns, YouTube, and PMax).
• Proven track record of managing large-scale budgets and delivering measurable growth results.
• Deep experience in designing and analyzing marketing experiments and creative A/B tests.
• Strong analytical skills with proficiency in Excel/Google Sheets, BI tools, and MMPs such as AppsFlyer, Adjust, or Branch.

Responsibilities

• Own planning, execution, and daily optimization of ASA and Google App Campaigns to meet growth targets.
• Lead full-funnel search, YouTube, and Performance Max campaigns across the user journey.
• Think beyond acquisition to drive holistic growth through owned channels.
• Design and run a rigorous roadmap for experimentation and creative A/B testing.
• Collaborate with creative teams to develop new ad concepts and messaging.
• Monitor CPI, CPA, ROAS, LTV, and retention; collaborate with analytics on attribution.
• Manage large budgets and forecasting to maximise ROI.
• Leverage AI tools to automate workflows and improve marketing effectiveness.

Skills

Performance marketing

Apple Search Ads

Google Ads

Budget management

Experiment design

Analytics

Cross-functional collaboration

Tools

AppsFlyer

Adjust

Branch

Excel/Google Sheets

Job description

What we’re building and why we’re building it.

Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.

Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.

The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.

It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

About The Role

We are seeking a search-focused Performance Marketing Manager to lead our growth efforts across Apple and Google ecosystems. This role is primarily responsible for driving high-intent user acquisition through expert management of search-based channels. You will go beyond traditional user acquisition to think about how owned channels drive growth as a whole, leveraging deep expertise in experimentation and creative testing to maintain a competitive edge.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities

• Primary Channel Ownership: Lead the planning, execution, and daily optimization of Apple Search Ads (ASA) and Google App Campaigns (GAC) to meet efficient growth targets.
• Strategic Management: Lead and manage full-funnel search, YouTube, and Performance Max (PMax) campaigns to capture users across every stage of the journey.
• Growth Mindset & Ownership: Think beyond pure user acquisition to identify how search and owned channels can drive holistic growth for the business.
• Experimentation & Testing: Design and execute a rigorous roadmap for experimentation and creative A/B testing across ad formats, landing pages, and app store assets to continuously improve performance.
• Creative Collaboration: Partner closely with creative teams to develop innovative ad concepts, test new messaging, and ensure assets resonate with search intent.
• Data-Driven Optimization: Monitor key metrics (CPI, CPA, ROAS, LTV, and retention) and collaborate with analytics teams to understand attribution and user behavior.
• Budget & Forecasting: Manage large-scale budgets and forecasting, ensuring efficient resource allocation to maximize ROI.
• Lead with AI: Leverage AI tools to automate workflows, enhance marketing effectiveness, and drive operational efficiency.

Minimum Requirements

• 5+ years of experience in performance marketing, with a heavy focus on search platforms and mobile app growth.
• Expert-level knowledge of Apple Search Ads and the Google Ads ecosystem (including App Campaigns, YouTube, and PMax).
• Proven track record of managing large-scale budgets and delivering measurable growth results.
• Deep experience in designing and analyzing marketing experiments and creative A/B tests.
• Strong analytical skills with proficiency in Excel/Google Sheets, BI tools, and Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, or Branch.
• Ability to adapt with agility in a fast-paced, dynamic environment.
• Exceptional cross-functional collaboration skills, particularly with creative and technical teams.

Preferred Requirements

• Experience with rewards-driven mobile apps.
• Familiarity with SQL or advanced data analytics skills.

Compensation

At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $111,324-$130,969. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.

At Fetch, we’ll give you the tools to feel healthy, happy and secure through:

• Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
• 401k Match: Dollar-for-dollar match up to 4%.
• Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
• Continuing Education: Fetch provides ten thousand per year in education reimbursement.
• Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
• Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
• Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We'll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)

Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.

Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [e-mail].