Performance Marketing Manager

DualEntry

United States

On-site

USD 160,000 - 200,000

Full time

14 days+

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Benefits offered by this job

Equity ownership

Relocation to New York

Flexible PTO

Learning & development budget

Unlimited AI tokens

Medical, dental & vision insurance

One Medical membership

Mental health support (Talkspace)

Fertility & family-building support

401(k) benefits

Commuter benefits

Visa & permanent residence sponsorship

Relocation support for New York moves

Job summary

DualEntry is building the OS for finance and seeks a product marketing leader to run and optimize global digital campaigns across multiple channels. You will test new ad concepts weekly, collaborate with design partners, and stand up new channels while expanding spend strategically.

You will own performance reporting from top of funnel to pipeline, optimize ROAS, and refine tracking and attribution. Equity and growth are core parts of the package.

Qualifications

3-5 years of experience managing digital marketing campaigns.
Hands-on experience with Google Ads and/or Meta Ads Manager.
Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency.

Responsibilities

Run and optimize campaigns across Google, Meta, TikTok, Instagram, YouTube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week
Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what’s converting
Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend
Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the sales and marketing leadership
Set up or significantly improved conversion tracking and attribution
Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem
Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance

Skills

Digital marketing campaigns

Google Ads

Meta Ads Manager

Job description

About DualEntry

DualEntry is building the OS for finance.

Every business needs a financial system of record, yet the world’s largest fintech market ($220B+) still runs on software from the 1990s. DualEntry’s AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

In just 2 years we’ve raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

We hire _ outliers _ - people who have achieved difficult things, in their careers or beyond. You’ll find leaders, colleagues who’ve competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community.

Where You’ll Create Impact

Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week
Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what’s converting
Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend
Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the sales and marketing leadership
Set up or significantly improved conversion tracking and attribution
Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem
Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance

What Sets You Up for Success

3-5 years of experience managing digital marketing campaigns
Hands-on experience with Google Ads and/or Meta Ads Manager
Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency

Why You’ll Thrive Here

Significant equity ownership in one of the top AI companies in the world
You’re joining early and will grow with DualEntry
Your feedback shapes the product directly
High-speed, high-trust environment with high expectations

Meet the Team

Jan made sure we were the ones being understood. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness
Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!
George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.
Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.

Compensation & Benefits