Lead, Social Media

Dualentry

New York (NY)

On-site

USD 160,000 - 210,000

Full time

14 days+

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Benefits offered by this job

Equity

Base Salary

Medical, dental & vision insurance

One Medical membership

Mental health support

Fertility & family-building support

Virtual healthcare

401(k)

Commuter benefits

Learning & development budget

Unlimited AI tokens

AI skills development

Visa & permanent residence sponsorship

Relocation support to NYC

Flexible PTO

Job summary

DualEntry, a NYC-based fintech startup building the OS for finance, is seeking a driven social marketing lead. You will own the channels where finance and startup people engage—X, LinkedIn, and targeted communities—and measure success by engagement, follower growth, and brand lift.

Requirements include 3+ years running social for a startup or founder, native short-form writing, and a willingness to move fast and ship repeatedly. This is a high-impact, equity-backed role in a fast-growing company.

Qualifications

3+ years running social for a startup, creator, or founder.
Live on founder and SaaS internet; know the space today.
Native short-form writing instincts; first line matters.
Speed over perfection; post, test, and adjust quickly.
Hardcore work ethic; social moves outside standard hours.

Responsibilities

Own channels where finance and startup people love to engage (X, LinkedIn, communities).
Measure success by engagement, follower growth, and brand awareness.
Amplify founders' voice across social platforms and communities.
Collaborate directly with founders to accelerate growth and experimentation.

Skills

Social media management

Startup marketing experience

Copywriting (short-form)

Fast-paced work

Community building

Tools

HubSpot

SEO basics

Analytics tools

Job description

About DualEntry

DualEntry is building the OS for finance.

Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s, with no new entrants in 30 years. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

We hire outliers. We're looking for people with a track record of accomplishing difficult things, whether through their careers or achievements outside of work. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community - because that's what it takes to reinvent a $220B industry.

Location: New York City HQ, 7 World Trade Center

Where you'll create impact

You'll own the channels where finance and startup people love coming to. And you'll move faster than the incumbents.

The reply that gets 500 likes because you posted it 10 minutes after the moment happened
The video you shot on your phone this morning that founders are sharing with their teams
The subreddit thread where someone's complaining about NetSuite and you're already there with the answer

You'll work directly with the Founders to amplify their voice across X, LinkedIn, and the communities where it matters. You'll measure success in engagement, follower growth, and the number of finance leaders who know DualEntry because they saw you in their timeline.

What sets you up for success

3+ years running social for a startup, creator, or founder.
You live on founder and SaaS internet. You know what's happening today without being told.
Native short-form writing instincts. First line does 80% of the work.
Speed over perfection. You'd rather post and adjust than wait for approval.
Hardcore work ethic. Social doesn't respect business hours.

Nice to have: fintech, accounting, or B2B SaaS familiarity · your own newsletter, podcast, or side project · community-building experience · paid social experience · a background that's more "extremely online operator" than "agency social media manager"

Why you’ll thrive here

Significant equity ownership in one of the top AI companies in the world
You’re joining early and will grow with DualEntry
Your feedback shapes the product directly
High-speed, high-trust environment with high expectations

Meet the Marketing Team

Jan made sure we were the ones being understood. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness
Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!
George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.
Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards

Compensation & Benefits