Growth Marketing Manager

Outsiders Fund; New York, Northern (NY, KY); Hybrid; USD 160,000 - 210,000; Full time

Benefits offered by this job

Equity ownership

Medical, dental & vision insurance

401(k) benefits

Relocation support to New York

Flexible PTO

Learning & development budget

Commuter benefits

Unlimited AI tokens

Job summary

DualEntry, a rapidly growing fintech OS company, is seeking a senior performance marketer to lead digital campaigns across Google, Meta, LinkedIn, and other channels. You will manage sizable monthly budgets, build and test multiple creative concepts, and drive down CAC while increasing ROAS.

You’ll own attribution, dashboards, and global expansion efforts from NYC headquarters. You will collaborate with design and sales leadership, contribute to product feedback, and enjoy significant equity in

Qualifications

• 5+ years of experience managing digital marketing campaigns.
• Hands-on experience with LinkedIn Campaign Manager, Google Ads and/or Meta Ads Manager.
• Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency.

Responsibilities

• Run and optimize campaigns across Google, Meta, LinkedIn and other platforms with budgets and testing.
• Test 10+ new ad concepts per week across channels; collaborate with design partners to iterate on conversions.
• Stand up new channels as we prove core ones and expand spend.
• Own performance reporting from top-of-funnel through lead and pipeline generation; deliver readouts to leadership.
• Set up or significantly improved conversion tracking and attribution.
• Optimize campaigns, audiences, and creative strategy to improve ROAS across channels.
• Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance.

Skills

Digital marketing campaigns

LinkedIn Campaign Manager

Google Ads

Meta Ads Manager

Tools

LinkedIn Campaign Manager

Google Ads

Meta Ads Manager

Job description

About DualEntry

DualEntry is building the OS for finance.

Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

We hire outliers - people who have achieved difficult things, in their careers or beyond. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community.

Where You'll Create Impact

• Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week
• Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting
• Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend
• Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the sales and marketing leadership
• Set up or significantly improved conversion tracking and attribution
• Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem
• Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance

What Sets You Up for Success

• 5+ years of experience managing digital marketing campaigns
• Hands-on experience with LinkedIn Campaign Manager, Google Ads and/or Meta Ads Manager
• Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency

Why You’ll Thrive Here

• Significant equity ownership in one of the top AI companies in the world
• You’re joining early and will grow with DualEntry
• Your feedback shapes the product directly
• High-speed, high-trust environment with high expectations

Meet the Team

• Jan made sure we were the ones being understood. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness
• Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!
• George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.
• Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.

Compensation & Benefits

• Equity: $50,000 - $75,000
• Base Salary: $160,000 - $210,000
• Medical, dental & vision insurance
• One Medical membership
• Mental health support (Talkspace)
• Fertility & family-building support (Kindbody)
• Virtual healthcare (Teladoc Health)
• 401(k) benefits
• Commuter benefits
• Learning & development budget for courses, certifications & language learning
• Unlimited AI tokens
• AI skills development & enablement
• Visa & permanent residence sponsorship
• Relocation support for employees moving to New York
• Flexible PTO (27 days, including public holidays)
• Collaborative, in-office culture with no bureaucracy
• Snacks, drinks, team events & more

“We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come”

Jan Abaza, Founding Product Marketing Manager at DualEntry