Performance Marketing Manager

1Password LLC; United States; À distance; USD 97 000 - 136 000; Plein temps

Résumé du poste

1Password LLC is seeking an experienced Performance Marketing professional to drive growth for PLG and Self-Serve models across B2B and B2C audiences. You will manage paid channels, analyze performance data, and collaborate with cross-functional teams to optimize campaigns and outcomes.

You’ll launch experiments, build vendor relationships, and leverage AI-enabled workflows to improve speed and insights while aligning with business goals.

Qualifications

• 5+ years in performance or growth marketing.
• Experience managing paid channels (social, display, programmatic, affiliates, etc.).
• Ability to use marketing analytics to evaluate performance and optimize campaigns.
• Experience linking marketing activity to signups, activation, CAC, retention, or revenue.
• Strong cross-functional collaboration with Growth, Product Marketing, Analytics, and partners.
• Experience supporting B2C or SaaS/self-serve journeys; familiarity with LTV and CAC.

Responsabilités

• Contribute to PLG and Self-Serve strategy across B2B and B2C audiences.
• Manage paid channels from awareness through conversion with planning, execution, optimization, and reporting.
• Launch and optimize campaigns; evaluate channel performance and opportunities.
• Build vendor relationships and negotiate for stronger performance and value.
• Monitor indicators like clicks, signups, trial starts, activation, CAC, and revenue outcomes.
• Design, run, and document experiments across channels and journeys.
• Use AI-enabled workflows to improve execution speed and insights.
• Collaborate with campaign managers, Product Marketing, Growth, Analytics, and partners.

Connaissances

Performance marketing

Paid channels

Analytics-driven

CAC/LTV analysis

Cross-functional collaboration

AI-enabled workflows

Description du poste

the company is growing. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing.

About the company

At the company, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market‑leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human‑centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust the company to help their teams securely adopt the SaaS and AI tools they need to do their best work.

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast‑paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

As part of the company’s Performance & Paid Media team, you’ll help grow our Product‑Led Growth (PLG) and Self‑Serve business across Business‑to‑Business (B2B) and Business‑to‑Consumer (B2C) audiences. You’ll manage paid marketing programs across the funnel, turn performance data into clear decisions, and help build efficient ways of working—including through artificial intelligence (AI)-enabled workflows. Your work will help more people discover and adopt the company as we build a safe, simpler digital future for everyone. Reporting to the Director, Performance & Paid Media, this role is remote in the United States and Canada.

How we’re using AI todayOn the Marketing team, we’re growing our AI capability together and redesigning how work gets done. We’ve built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context‑switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what’s most important: performance, judgement, and driving the future of the company.

This is a remote opportunity within Canada and the US.

What we’re looking for:

• 5+ years of experience in performance marketing, growth marketing, or user acquisition, ideally supporting PLG or Self‑Serve business models.

• Hands‑on experience managing paid marketing channels such as paid social, affiliates, display, programmatic, app‑focused, influencer, or other emerging channels.

• Ability to use advertising platform data and marketing analytics to evaluate performance, make decisions, and improve campaigns when attribution data is incomplete.

• Experience connecting marketing activity to outcomes such as signups, trial starts, activation, paid conversion, customer acquisition cost (CAC), retention, or revenue.

• Strong cross‑functional communication skills and the ability to collaborate with Growth, Product Marketing, Analytics, creative partners, and other stakeholders.

• Experience supporting B2C or prosumer audiences, SaaS products, or self‑serve customer journeys, along with familiarity with lifetime value (LTV) and CAC analysis.

• Experience using AI‑enabled tools or automated workflows to improve campaign execution, reporting, analysis, or decision‑making.

What you can expect:

• Contribute to the PLG and Self‑Serve performance marketing strategy across B2B and B2C audiences.

• Manage assigned paid channels and programs from awareness through conversion, including planning, execution, optimization, and reporting.

• Launch and optimize campaigns, evaluate channel performance, and identify opportunities across audiences, messaging, creative, and funnel stages.

• Build productive vendor relationships, manage account partnerships, and negotiate for stronger performance and value.

• Monitor leading indicators such as clicks, signups, trial starts, activation, and cost per acquisition, as well as outcomes including paid conversions, subscription volume, revenue, and retention.

• Design, run, and document experiments across channels, audiences, creative, offers, pricing pages, and other parts of the customer journey.

• Use AI agents and automated workflows to improve execution speed, reporting efficiency, and the quality of performance insights.

• Collaborate with campaign managers, Product Marketing, Growth, Analytics, and other partners to share learnings and make informed recommendations.

USA‑based roles only:

The annual base salary for this role is between $97,000 USD and $136,000 USD, plus immediate participation in the company's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada‑based roles only:

The annual base salary for this role is between $93,000 CAD and $130,000 CAD, plus immediate participation in the company’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Our culture

At the company, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, the company is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.

How we work with AI

We are committed to leveraging cutting‑edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at the company.

This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process. To us, this means we do ask that you join live interviews without using AI tools so we can get to know how you communicate, solve problems, and collaborate with others.

Our approach to remote work

We believe in the power of remote work, but recognize that in‑person connection is important to help us achieve our mission. While we are a remote‑first company, travel for in‑person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on