Performance Marketing Manager

Found; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Medical/dental/vision/Life insurance

Flexible PTO & holidays

401K & wellness

Job summary

Found is seeking a Performance Marketing Manager to lead day-to-day paid channels for our core weight care program and new health verticals. You will optimize campaigns across Meta, TikTok, Google, and CTV, turning performance data into strategic actions and guiding budget allocation.

You’ll shape testing roadmaps, collaborate with Legal and Compliance, and deliver reporting that informs leadership decisions and future investment, while staying ahead of platform changes.

Qualifications

• 4–6 years of hands-on performance marketing experience.
• Experience scaling paid campaigns across Meta, TikTok, and Google.
• Experience managing large budgets ($5MM+ per month) and delivering CAC/ROAS targets.
• Strong analytical skills and comfort with data and reporting platforms.
• Experience advertising in healthcare or regulated categories.

Responsibilities

• Own channel strategy, execution, and optimization across Meta, TikTok, Google, and CTV, managing $2mm - $5mm in monthly spend against CAC and efficiency targets.
• Analyze channel and campaign performance, uncover insights, and turn them into clear strategic recommendations for budget allocation, bidding, targeting, and channel mix.
• Partner with the Head of Growth to develop and run a testing and experimentation roadmap spanning audiences, creative, landing pages, and new channel opportunities.
• Navigate healthcare advertising policies and platform restrictions, working closely with Legal and Compliance to keep campaigns effective and compliant.
• Build and maintain reporting that gives the team and leadership a clear, trusted view of channel performance, trends, and opportunities.
• Stay ahead of platform changes, emerging channels, and industry best practices, and bring new ideas to the team.

Skills

Performance marketing

Paid media management

Campaign optimization

Analytics & reporting

Healthcare advertising

Tools

Meta Ads

TikTok Ads

Google Ads

CTV Ads

Job description

Found is transforming personalized weight care with an evidence-based platform that combines modern medicine, behavior change support, personalized coaching, and a supportive community. Since launching in 2019, Found has served over 250,000 patients across the U.S., making high-quality, affordable treatment more accessible while reducing healthcare costs for consumers, employers, and payors. Backed by $130M+ from top investors including Atomic, GV, WestCap, IVP, TCG, and Define Ventures, Found is redefining how personalized weight care is delivered at scale.

About the Opportunity

You’ll join Found’s Growth team, reporting to the Head of Growth. The team owns how patients discover Found and decide to start their care, turning paid media into a reliable, efficient engine for member acquisition. Our work directly drives the company's growth and shapes how hundreds of thousands of women first experience personalized weight, metabolic health, and longevity care.

As our Performance Marketing Manager, you’ll own the day-to-day management of our paid channels for our core weight loss business as well as new verticals in women’s health and longevity. You’ll directly manage and optimize campaigns across Meta, TikTok, Google, CTV, as well as emerging and experimental channels. You’ll be the person closest to the numbers, turning performance data into clear recommendations that shape where we invest next and ensuring campaigns are optimized to company goals. You’ll also help build our testing and experimentation roadmap, so every dollar we spend teaches us something about how to reach people who are ready to change their health.

What You’ll Do (Job Responsibilities)

• Own channel strategy, execution, and optimization across Meta, TikTok, Google, and CTV, managing $2mm - $5mm in monthly spend against CAC and efficiency targets
• Analyze channel and campaign performance, uncover insights, and turn them into clear strategic recommendations for budget allocation, bidding, targeting, and channel mix
• Partner with the Head of Growth to develop and run a testing and experimentation roadmap spanning audiences, creative, landing pages, and new channel opportunities
• Navigate healthcare advertising policies and platform restrictions, working closely with Legal and Compliance to keep campaigns effective and compliant
• Build and maintain reporting that gives the team and leadership a clear, trusted view of channel performance, trends, and opportunities
• Stay ahead of platform changes, emerging channels, and industry best practices, and bring new ideas to the team

What You’ll Bring (Job Qualifications)

• 4–6 years of hands‑on performance marketing experience, ideally at an agency working with high‑growth DTC or consumer health companies.
• Deep, hands‑on expertise running and scaling paid campaigns across Meta, TikTok, and Google, with experience in CTV a strong plus
• Experience managing significant paid media budgets (ideally $5MM+ per month) and delivering against efficiency goals like CAC, ROAS, or LTV:CAC
• Strong analytical skills and comfort working with data and reporting platforms to diagnose performance and make decisions. Experience with attribution and incrementality is a plus.
• Experience advertising in healthcare, telehealth, or another regulated category, including navigating platform health policies and compliance review
• Clear communication skills and the ability to turn complex data into simple, actionable recommendations for cross‑functional partners and leadership

What You’ll Get (Benefits & Perks)

• Competitive compensation
• Medical, dental, vision, and life insurance
• Flexible PTO, company‑paid holidays, parental leave
• 401K, wellness and wifi perks

Found is an Equal Opportunity Employer. We seek and celebrate diversity in its many forms. If you’re excited about this opportunity but do not meet 100% of the qualifications, we encourage you to apply.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Found’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A “disabled veteran” is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A “recently separated veteran” means any veteran during the three‑year period beginning on the date of such veteran’s discharge or release from active duty in the U.S. military, ground, naval, or air service.

An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.