Senior Marketing Manager

Peregrine Health Corporate; Nashville (TN); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Full medical, dental, and vision

20 days paid time off

9 paid holidays

401(k) with employer match

$1,800 annually toward mental health

Job summary

Peregrine Health Corporate seeks a marketing leader to build and own the company’s marketing function. You will shape strategy and hands-on execution, supported by design and PR contractors, a operations coordinator, and AI tooling, instead of a large in-house team.

You’ll craft messaging and assets for named accounts, case studies, webinars, and executive events, reporting to the Market President and collaborating with the CEO and CPO/CSO to drive pipeline and growth.

Qualifications

• Must have 5–8+ years in B2B marketing, ideally healthcare.
• Exceptional writing ability for a CEO audience, not just marketing copy.
• Commercial mindset with focus on accounts, introductions and pipeline.

Responsibilities

• Own the marketing plan from strategy to hands-on execution.
• Produce flagship case studies, outcome reports and executive content with measurable results.
• Lead field content, webinars, and press placements, including co-hosted events.
• Build relationship maps and content for top named accounts; track engagement in HubSpot.
• Design and run executive events and manage brand infrastructure and budget.

Skills

B2B marketing

Healthcare marketing

Content writing

AI tools usage

Strategic thinking

Independent contractor management

Pipeline development

Tools

HubSpot

Claude project

SharePoint

AI tooling

Job description

Role Summary

Peregrine Health is the behavioral health operating partner built for FQHCs. We build and scale virtual behavioral health hubs inside community health centers, combining clinicians, operations, and purpose-built technology so mission and margin grow together. We operate more than 150,000 annual visits across 300+ clinic locations and 20+ FQHC partnerships in 13 states, and community health is the only setting we work in.

This role is responsible for building Peregrine Health's marketing function. You will own the marketing plan, from strategy through hands-on execution, supported by specialist contractors for design and PR, a business operations coordinator, and AI tooling, rather than a large team of direct reports. Our messaging, brand standards, and solution library live in a structured Claude project, and we expect someone using these tools to produce what historically required a small content team.

Strategic Importance

Peregrine sells into a finite, relationship-driven market where credibility is earned, not advertised. Marketing's job here is not awareness for its own sake. It is producing warm paths into named accounts and giving executives the proof points they need to close deals. As the first person in this role, the work done here determines whether marketing becomes a genuine source of pipeline or stays a support function.

Reporting Structure

This role reports to the Market President and works in close collaboration with the CEO, Chief Product Officer, and Chief Strategy Officer.

Key Responsibilities

• Partner marketing & activation. Turn our partner ecosystem (association sponsorships, channel partnerships, client congresses, and future groups) into meetings: speaking slots, member content, co-branded assets, pre/post-event outreach against named accounts.
• Customer proof. Produce and maintain flagship case studies, outcome reports, and a reference program, client executives co-hosting webinars and dinners, quantified results (patient outcomes, access volumes, utilization) packaged for a CEO/CFO audience.
• Field Notes & content. Run our executive content program: 2–3x/week LinkedIn cadence across company and executive pages (CEO on the FQHC landscape, CPO on AI), blog and guest posts, quarterly webinars, and six pitched press releases per year with placement and speaking follow-through.
• Named account support. Build relationship maps, touchpoint plans, and account-specific content for the top accounts; instrument everything in HubSpot so Growth sees engagement.
• Executive events. Design and run curated dinners (6–10 seats) with client and partner anchors; own invite strategy, content, and follow-up.
• Brand & infrastructure. Keep the website, Intelligence page, SharePoint brand library, and Claude project library current; manage design and PR contractors; own the marketing budget.

Qualifications

• 5–8+ years of B2B marketing experience; healthcare strongly preferred (community health, Medicaid, health services, or behavioral health care a major plus).
• An exceptional writer who can write credibly about community health economics for a CEO audience, not just produce marketing content.
• Commercially oriented: you think in accounts, introductions, and pipeline, not impressions. Experience supporting a named-account or enterprise sales model preferred.
• You use AI tools daily in your work and can show examples of how.
• Able to work independently: you set strategy, then do the work yourself and manage contractors where that makes more sense than hiring additional staff.
• Full medical, dental, and vision coverage.
• 20 days of paid time off plus nine paid holidays.
• 401(k) with employer match.
• $1,800 annually toward mental healthcare.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Peregrine Health Corporate’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.