Performance Marketing Manager

Entertainment Earth

Simi Valley (CA)

On-site

USD 90,000 - 100,000

Full time

14 days+

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Benefits offered by this job

Discounts on collectibles

Free snacks

Clock out by 12pm on Fridays

Bring your dog to the office

401(k) matching plan

Educational reimbursement

Job summary

A leading collectibles retailer in Simi Valley is seeking a Performance Marketing Manager to lead their paid media strategy. The role involves campaign management, SEO, and analytics focused on enhancing customer engagement and conversion rates. Ideal candidates will have 4-6 years of experience in performance marketing, particularly in consumer products, and proven skills in managing Meta and Google Ads. This full-time position offers a dynamic work environment with numerous benefits.

Qualifications

4 to 6 years of experience in performance marketing or digital media, ideally with a consumer product.
Hands-on experience managing Meta and Google Ads campaigns.
Experience with SEO and website optimization including CRO and UI/UX.

Responsibilities

Plan and optimize paid media campaigns across key platforms.
Monitor and analyze campaign performance using KPIs.
Implement SEO best practices and drive CRO initiatives.

Skills

Performance marketing

Campaign analytics

SEO

A/B testing

UI/UX improvements

Tools

Google Analytics

Meta Ads

Google Ads

Job description

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Entertainment Earth provided pay range

This range is provided by Entertainment Earth. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $100,000.00/yr

Direct message the job poster from Entertainment Earth

Human Resources & Talent Acquisition Professional

Why Entertainment Earth

We believe in connecting fans to the characters, stories, and brands they love. Every product, experience, and interaction is created to celebrate what fans love most by inspiring joy, sparking nostalgia, and building lasting connections to their fandoms.

About the Role

We are looking for a data-driven Performance Marketing Manager to lead paid media strategy and website performance for our DTC business. This role covers both paid acquisition and onsite optimization, including SEO and CRO. The balance of responsibilities may shift month to month depending on business needs, so flexibility and adaptability are key. You will be hands-on with campaigns, analytics, and site improvements to ensure traffic turns into measurable growth. You will play a key part in connecting fans to the collectibles and characters they love by making their online experience easier, more engaging, and more fun.

Responsibilities:

Campaign Strategy and Execution

Plan, launch, and optimize paid media campaigns across Meta, Google Ads, Criteo and other key platforms.
Test emerging channels such as TikTok and Reddit to expand reach and acquisition.
Manage pacing, targeting, ad refreshes, and budget allocation to maximize campaign effectiveness.

Performance Optimization

Monitor and analyze campaign performance using KPIs such as ROAS, CAC, and MER.
Conduct A/B testing to refine targeting, messaging, and performance.
Evaluate attribution models and reporting to understand channel performance across the customer journey.
Provide actionable recommendations to improve efficiency and scale paid media results.

Agency and Cross-Functional Collaboration

Manage day-to-day relationship with paid media agency ensuring priorities and performance targets are met.
Collaborate with marketing and purchasing teams to support campaign launches and promotional priorities.
Partner with the Email & SMS Manager to align acquisition campaigns with retention and engagement strategies.
Provide input into the promotional calendar and product launch planning from a paid media perspective.

Website Optimization and SEO

Implement SEO best practices across site content, metadata, and product pages.
Drive CRO initiatives to improve conversion rate, checkout flow, and landing page performance.
Audit and enhance website UI/UX to improve navigation, discoverability, and customer experience.
Align site updates with campaign and promotional priorities.

Analytics and Consumer Insights

Maintain reporting dashboards to track paid media performance and overall DTC results.
Leverage analytics and customer insights to inform targeting strategies, offers, and messaging.
Conduct consumer research, including surveys and competitive analysis, to deeply understand fan preferences and behaviors.

Requirements

4 to 6 years of experience in performance marketing or digital media in a consumer product environment, ideally toys and collectibles.
Hands-on experience managing Meta and Google Ads campaigns with a proven track record of driving results.
Experience with SEO and website optimization including CRO and UI/UX improvements.
Familiarity with emerging platforms such as TikTok and Reddit a plus.
Strong skills in campaign analytics, attribution, A/B testing, and performance reporting.
Experience conducting consumer research, including surveys and competitive analysis.
Proficiency with Google Analytics and ecommerce platforms.
Highly organized with attention to detail and a proactive, problem‑solving mindset.
Experience managing paid media budgets and agency relationships.
Knowledge of platform policies, privacy regulations, and industry best practices.

Our Core Values: