Performance Marketing Manager

Healy World; San Francisco (CA); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Premium medical, dental, and vision

Summer Fridays

Technology stipend

401k matching program

LunchWellness allowance

Training and development opportunities

In-person and virtual events

Job summary

Ingenio is seeking a Performance Marketing Manager (Growth & Creative) for Keen to join our SF office. You will manage day‑to‑day Paid Social and Search campaigns, bridging data and creative to scale users seeking guidance.

You’ll collaborate with the Director of Performance Marketing, drive experiments, optimize landing pages, and partner with data, product, and design teams to maximize acquisition and CAC efficiency in a high‑volume B2C environment.

Qualifications

• 3–5 years of hands‑on performance marketing experience in paid social (Meta/TikTok) for a high‑volume B2C marketplace, mobile app, or e‑commerce.
• Proven track record designing, briefing, and iterating performance creative driven by data.
• Strong MarTech comfort with web pixels, GTM, CAPI, and attribution tools.
• Analytical mindset with ability to manipulate metrics in spreadsheets to uncover trends.
• AI‑forward mindset to streamline campaigns and generate asset variations.

Responsibilities

• Drive Paid Social & Search execution across Meta, TikTok, Google Search, and Apple Search Ads to maximize acquisition efficiency.
• Own the performance creative & landing page pipeline, briefing hooks, and collaborating with designers to build high‑converting pages.
• Champion marketing technology & tracking, ensuring pixel implementations and data feeds are robust.
• Partner with Data Engineering & Analytics to build data feeds, refine attribution, and translate data into insights.
• Run rigorous A/B tests across assets, copy, landing pages, and audiences to improve CAC and conversions.
• Analyze performance dashboards and surface opportunities across daily/weekly metrics.

Skills

Paid Social

TikTok

Meta

Data analytics

Excel/Sheets

AI tools

MarTech

Tools

Google Tag Manager

CAPI

AppsFlyer

Adjust

Job description

Before we get started:

Here at Ingenio, we'd love to talk with you regardless of your qualifications or years of experience.

Who we are:

Ingenio is on a mission to make spiritual wellness a core part of modern self-care. We are a global media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life. We are passionate about connecting people with the world’s best advisors and content to restore spiritual wellness to its rightful place, easing the stress of modern life with trusted ancient practices.

Our global portfolio spans over 20 marketplace and media brands in the spiritual and emotional wellness space. Our flagship brands include Keen, Horoscope.com, Astrology.com, Purple Garden, Kasamba, and Kang.

How you’ll be impactful:

As the Performance Marketing Manager (Growth & Creative) for Keen, you will sit at the intersection of media buying, marketing technology, and creative strategy. Working closely with our Director of Performance Marketing, you will be highly impactful by managing the day-to-day execution of Paid Social and Search campaigns, while acting as the bridge between data and creative asset development. By blending a technical mindset with a keen eye for what stops the scroll on Meta and TikTok, you will directly scale Keen’s market leadership and help more users find the guidance they need.

Please note: This role will require being in our SF office at least 3 days per week (Tuesday-Thursday).

What you’ll be doing:

• Drive Paid Social & Search Execution: Manage the day-to-day setup, monitoring, and optimization of campaigns across Meta, TikTok, Google Search, and Apple Search Ads to maximize acquisition efficiency.
• Own the Performance Creative & Landing Page Pipeline: Act as a "performance creative manager." You will develop data‑driven creative briefs, ideate hooks and formats for Paid Social, and analyze creative fatigue. Crucially, you will extend this creative vision to the post‑click experience-partnering with designers and copywriters to optimize and build high‑converting landing pages that match our ad creative and maximize conversion rates.
• Champion Marketing Technology & Tracking: Ensure the technical hygiene of our accounts. Partner with our product and data teams to manage pixel implementations, custom conversion setups, and data feeds.
• Data Engineering & Analytics Partnership: Act as a growth marketing liaison to our Data Engineering and Analytics teams. You will collaborate closely to build robust data feeds, refine attribution modeling, and translate raw data into actionable insights that optimize our media spend.
• Run Rigorous A/B Tests: Foster a culture of "test and learn" by executing continuous experiments across creative assets, ad copy, landing pages, and audience segmentation to systematically improve CAC and post‑click conversion performance.
• Data Analysis & Performance Reporting: Keep a close eye on the numbers. You will build and maintain performance dashboards, analyzing daily/weekly creative performance, landing page conversion rates, and overall channel health to surface growth opportunities.

What you’ll need to be successful:

• Experience: 3-5 years of hands‑on experience in performance marketing, specifically managing Paid Social (Meta/TikTok) for a high‑volume B2C marketplace, mobile app, or e‑commerce environment.
• Creative Strategy Chops: A proven track record of designing, briefing, and analyzing performance creative. You understand what makes a video or static ad convert and how to iterate on winning concepts based on data.
• MarTech Savvy: Strong technical comfort with marketing infrastructure—including web pixels, Google Tag Manager, Conversion APIs (CAPI), and Mobile Measurement Partners (MMPs) like AppsFlyer or Adjust.
• Analytical Rigor: You love data and are highly comfortable manipulating metrics in Excel or Google Sheets to find performance trends and creative optimization opportunities.
• AI‑Forward Mindset: You actively utilize AI tools to streamline campaign workflows, brainstorm ad hooks, generate asset variations, or speed up performance data analysis.

Perks & Benefits:

• Opportunity to work alongside a friendly, talented, and highly collaborative team
• Premium medical, dental, and vision insurance
• Generous holiday and PTO policies (including Birthday PTO!)
• Summer Fridays
• Technology stipend
• 401k matching program
• LunchWellness allowance
• Training and development opportunities and allowance
• Fun and inclusive in-person and virtual events

Pay Transparency:

The US base salary range for this full‑time position is $120,000-$130,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Candidates must have valid work authorization. This role does not sponsor or support new or transferred H‑1B, F‑1, OPT, STEM OPT, or any other visas.

Why Ingenio?

Our growing team of over 300 employees is powered by our diverse perspectives and company core values:

• We are humble. We believe the best result is achieved by leveraging others’ perspectives
• We think like owners. We make decisions that optimize for the greater good of the organization
• We challenge limiting beliefs. We are at our best when we identify and shatter status quo expectations

Ingenio is an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.