Senior Performance Marketing Manager

Webflow; California (MO); Remote; USD 144,000 - 189,000; Full time

Job summary

Webflow is seeking a Senior Performance Marketing Manager to enhance its paid acquisition efforts. This remote role involves managing significant ad budgets and developing strategies to drive user growth through data-driven marketing campaigns. Ideal candidates will have extensive experience in performance marketing, particularly in B2B or SaaS environments, and a strong analytical mindset.

Benefits

Equity ownership (RSUs)

100% employer-paid healthcare

12 weeks of paid parental leave

Flexible PTO

Access to mental wellness resources

Qualifications

• 5+ years of experience in performance marketing or paid acquisition.
• Managed at least +million in annual paid media spend.
• Ability to analyze campaign data and extract insights.

Responsibilities

• Scale paid marketing programs across platforms like Google Ads and Facebook.
• Design and execute full-funnel acquisition strategies.
• Monitor and report on campaign KPIs.

Skills

Performance Marketing

Paid Acquisition

Data Analysis

Growth Mindset

AI and Personalization

Tools

Salesforce

Excel

Google Sheets

HTML

JavaScript

SQL

Python

Job description

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At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

We're looking for a Senior Performance Marketing Manager to join our Growth Marketing team and supercharge Webflow’s paid acquisition engine. You will take ownership of multi-million dollar ad budgets, drive efficiency across channels, and continuously test and iterate to scale growth.

About The Role

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• United States (all figures cited below are in USD and pertain to workers in the United States)
• Zone A: $144,500 - $188,500
• Zone B: $139,000 - $179,500
• Zone C: $129,500 - $170,00
• Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
• $142,000 - $187,000
  

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Senior Manager, Growth Marketing
  
  

As a Senior Performance Marketing Manager, you’ll …

• Strategically scale paid marketing programs across platforms such as Google Ads, LinkedIn, YouTube, Microsoft Ads, Facebook, Instagram, Quora and more.
• Design and execute full-funnel acquisition strategies that maintain healthy unit economics and accelerate user growth.
• Identify and pursue opportunities that unlock new growth levers, with a strong focus on leveraging AI and personalization.
• Build, manage and optimize high-budget, data-driven paid acquisition campaigns.
• Create and prioritize a roadmap of growth experiments aimed at improving ROI and build strategies around driving revenue and MQLs.
• Collaborate closely with Creative and Data Science teams to produce new assets and deepen campaign insights.
• Monitor, analyze, and report on campaign KPIs, iterating strategy based on performance and business goals.
  
  

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About You

You’ll thrive as a Senior Performance Marketing Manager if you:

• Have 5+ years of experience in performance marketing or paid acquisition, preferably in high-growth B2B or SaaS environments.
• Have managed at least +million in annual paid media spend across multiple platforms with proven impact.
• Possess the ability to analyze campaign data, extract insights, and refine campaign strategies.
• Bring a growth mindset, are comfortable with ambiguity and love moving fast and learning.
• Possess working knowledge of Salesforce, Excel, Google Sheets, HTML, JavaScript, SQL, and/or Python.
• Have foundational knowledge of statistical analysis and performance marketing experimentation techniques.
• Are fluent in using and evaluating various attribution models to inform marketing decisions.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
  
  

Our Core Behaviors

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates
  
  

Benefits & Wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage
  
  

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.

Please Note

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care, Non-profit Organizations, and Government Administration

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