Performance Marketing Manager

Aircall.io, Inc.; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

Aircall is seeking a Performance Marketing Manager to develop and execute paid campaigns across channels in North America and APAC. You will work with marketing to set objectives, audiences, and budgets, using data to optimize regional and global performance.

Base salary range is $120,000 - $150,000 USD with a 10% bonus and benefits. You will monitor ROAS, report to senior leadership, and partner with sales to identify growth opportunities.

Qualifications

• 5+ years in performance marketing, digital marketing, or demand generation, with at least 1 year in the B2B software industry.
• Strong analytical skills with the ability to work across raw and structured data sources (Excel, Looker Studio, Google Analytics, etc.) to surface insights and drive decisions.
• Proven ability to communicate performance results and strategic recommendations to senior leadership and cross-functional stakeholders, both verbally and in writing.
• Experience developing high-performing ad content and creative in collaboration with cross-functional teams.
• High attention to detail when working with financial data, performance data, and campaign setup across platforms.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Intellectually curious mindset with a desire to seek out opportunities for improvement and optimization.

Responsibilities

• Lead planning and execution of paid marketing campaigns across various channels (Google, Bing, LinkedIn, Meta, Reddit, etc.)
• Set campaign objectives, target audience, and achieve budget targets.
• Monitor, analyze, and optimize campaign performance using data from tools like Looker, Google Analytics, HubSpot, and Salesforce.
• Make data-driven decisions to optimize campaigns, drive performance, and maximize Return on Ad Spend (ROAS).
• Stay on top of ad spend and deliver strong ROI while adhering to allocated budgets.
• Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the NA Sales Director, General Manager, and marketing leadership.
• Conduct root cause analysis on performance trends and translate findings into clear, actionable recommendations for senior stakeholders.
• Collaborate with marketing and sales stakeholders to identify opportunities for growth, experimentation, and optimization.
• Manage purchase orders and forward invoices from ad platforms to the finance team accurately and on time, in compliance with internal policies and vendor agreements.
• Stay current on industry trends and best practices across all ad platforms and channels.

Skills

Performance marketing

Data analysis

Cross-functional collaboration

Ad content creation

Attention to detail

Project management

Communication to leadership

Tools

Looker Studio

Google Analytics

Excel

HubSpot

Salesforce

Job description

Performance Marketing Manager (North America & APAC)

As a Performance Marketing Manager, you will develop and execute paid marketing campaigns across various channels, in the North America & APAC region. This role will work closely with the marketing team to set campaign objectives, target audience, and budget, and use data analysis to optimize both regional and global campaign performance.

Key Responsibilities

• Lead the planning and execution of paid marketing campaigns across various channels (Google, Bing, LinkedIn, Meta, Reddit, etc.)
• Set campaign objectives, target audience, and achieve budget targets.
• Monitor, analyze, and optimize campaign performance using data from tools like Looker, Google Analytics, HubSpot, and Salesforce.
• Make data-driven decisions to optimize campaigns, drive performance, and maximize Return on Ad Spend (ROAS).
• Stay on top of ad spend and deliver strong ROI while adhering to allocated budgets.
• Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the NA Sales Director, General Manager, and marketing leadership.
• Conduct root cause analysis on performance trends and translate findings into clear, actionable recommendations for senior stakeholders.
• Collaborate with marketing and sales stakeholders to identify opportunities for growth, experimentation, and optimization.
• Manage purchase orders and forward invoices from ad platforms to the finance team accurately and on time, in compliance with internal policies and vendor agreements.
• Stay current on industry trends and best practices across all ad platforms and channels.

Qualifications

• 5+ years experience in performance marketing, digital marketing, or demand generation, with at least 1 year in the B2B software industry.
• Strong analytical skills with the ability to work across raw and structured data sources (Excel, Looker Studio, Google Analytics, etc.) to surface insights and drive decisions.
• Proven ability to communicate performance results and strategic recommendations to senior leadership and cross-functional stakeholders, both verbally and in writing.
• Experience developing high-performing ad content and creative in collaboration with cross-functional teams.
• High attention to detail when working with financial data, performance data, and campaign setup across platforms.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Intellectually curious mindset with a desire to seek out opportunities for improvement and optimization.

Base salary range: $120,000 - $150,000 USD. The actual salary offered will consider a wide range of factors, including your skills, qualifications, and experience. A 10 percent bonus and other benefits may also apply.

DE&I Statement

At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey. We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive. We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.