Performance Marketing Manager

Covanta; Florham Park (NJ); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Paid time off

Paid holidays

Parental leave

Job summary

Reworld in Florham Park, NJ is seeking a results-driven Performance Marketing Manager to lead the strategy, execution, optimization, and reporting of integrated demand generation programs that drive pipeline growth and revenue. This is a full-funnel role requiring deep expertise in ABM, digital demand generation, and performance analytics.

The ideal candidate will partner with sales, operations, and product teams to develop multi-channel campaigns, optimize post-click experiences, and

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.

Responsibilities

• Develop and execute integrated B2B demand generation strategies driving MQLs, SALs, SQLs, pipeline and revenue.
• Lead end-to-end campaign planning, including audience segmentation, messaging, channel mix, budget and testing.
• Coordinate with internal and external partners for campaign execution and optimization.
• Manage marketing automation workflows and customer journey optimization.
• Own performance marketing strategy, monitor KPIs across funnel and optimize ROI.

Skills

B2B marketing

Demand generation

Performance marketing

Marketing automation

CRM/MarTech

Paid search & social

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

HubSpot

Marketo/Pardot

Job description

Who we are

For more than 40 years, Reworld has been a leader in sustainable waste solutions, providing our customers with innovative solutions that help them achieve carbon-negative outcomes.

Our Vision

Reworld is leading the charge to a carbon-negative future through revolutionary sustainable materials management solutions that reduce, reuse, recycle and reimagine waste for the benefit of society and the environment.

Our Business

Reworld partners with businesses by offering cutting-edge engineering and innovative solutions, to help customers reduce, reuse, recycle and recover value from waste streams and meet or exceed their sustainability goals.

Our Value

Reworld's differentiator comes from our ecosystem of technology, facilities and partnerships, trusted by the world's largest organizations to reimagine waste management for a smarter, more sustainable world.

All that we're missing is you. Apply today!

About the role

Reworld is seeking a results-driven Performance Marketing Manager to lead the strategy, execution, optimization, and reporting of integrated demand generation programs that drive pipeline growth and revenue. This role requires a seasoned B2B marketer with deep expertise in digital demand generation, lead generation, account-based marketing (ABM), and performance marketing analytics. This is a full-funnel growth role: in addition to campaign performance, the scope includes the offer, the post-click conversion experience, and go-to-market for new services.

The ideal candidate combines strategic thinking with hands-on execution, possesses a strong executive presence, and has a demonstrated track record of building and optimizing integrated, multi-channel, revenue-generation campaigns that produce measurable business outcomes. This individual will partner closely with sales, operations, sustainability, corporate communications, and other business unit leaders to develop and execute integrated marketing programs that drive awareness, engagement, qualified leads, and revenue growth. In year one, success in this role will be measured primarily by improvement in lead-to-opportunity conversion and qualified pipeline per dollar of marketing spend, not by lead volume or channel breadth.

This is a hybrid position requiring three (3) days per week in the office.

Office Location: Florham Park, NJ

Key Responsibilities

Demand Generation & Lead Generation

• Develop and execute integrated B2B demand generation strategies that drive marketing-qualified leads (MQLs), sales-accepted leads (SALs), sales-qualified leads (SQLs), pipeline creation, and revenue growth.

Campaign Strategy & Execution

• Lead end-to-end campaign planning, including audience segmentation, messaging strategy, channel mix, budget allocation, testing frameworks, and performance measurement.

• Develop integrated campaigns that effectively connect brand awareness, thought leadership, lead generation, nurturing, and conversion activities.

• Coordinate with internal stakeholders and external agencies/partners to ensure seamless campaign execution and optimization.

• Manage marketing automation workflows, lead nurturing programs, and customer journey optimization initiatives.

Performance Marketing & Optimization

• Own performance marketing strategy and execution, continuously improving campaign results through testing, analysis, and optimization.

• Monitor and optimize key performance indicators across the marketing funnel, including:

• Cost per Lead (CPL)

• Cost per Acquisition (CPA)

• Marketing Qualified Leads (MQLs)

• Sales Accepted Leads (SALs)

• Sales Qualified Leads (SQLs)

• Lead to Opportunity Conversion Rates

• Pipeline Growth (new customers, share-of-wallet expansion, recovery/recapture)

• Return on Ad Spend (ROAS)

• Customer Acquisition Cost (CAC)

• Revenue Attribution

• Conduct A/B testing, audience analysis, keyword optimization, creative performance reviews, and landing page improvements to maximize campaign effectiveness.

Conversion Experience & New-Service Go-to-Market

• Own the post-click conversion experience, including landing pages, forms, and the quote request flow, in partnership with the website team, treating conversion rate as a primary growth lever alongside media efficiency.

• Partner with operations and service-line leaders on go-to-market for new services and packaged offerings (e.g., mail-back programs, customer portals), including positioning, launch planning, and demand capture.

• Build and run a structured experimentation program across the full funnel, from ad creative and audience through landing page, form completion, and lead follow-up.

Analytics, Reporting & Executive Communication

• In partnership with the Sales operations team and Marketing Operations Lead, develop comprehensive performance dashboards and reporting frameworks to measure marketing effectiveness and business impact.

• Analyze campaign performance and provide actionable recommendations to improve results and maximize ROI.

• Present campaign performance, insights, and strategic recommendations to senior leadership and executive stakeholders.

• Translate complex marketing metrics into clear business outcomes and growth opportunities.

Cross-Functional Collaboration

• Partner with field marketing, content marketing, corporate communications, and sales teams to create compelling customer engagement strategies.

• Collaborate with sales operations and marketing operations to improve lead management processes, attribution models, and funnel performance.

• Ensure alignment between marketing activities, sales priorities, and revenue goals.

People Management

• This role has one direct report so experience managing individual contributors is strongly preferred.

Essential Qualifications

• Bachelor's degree in marketing, communications, business, or related field.

• 5- 7+ years of progressive B2B marketing experience, including significant experience in demand generation and performance marketing. Experience in waste, recycling, sustainability, environmental a significant plus.

• Proven track record developing and executing integrated marketing campaigns that drive measurable pipeline and revenue growth.

• Deep expertise in digital demand generation, lead generation, marketing automation, and customer acquisition strategies.

• Experience with ad-buying and contract negotiations.

• Strong understanding of B2B buyer journeys, account-based marketing principles, and revenue marketing best practices.

• Hands-on experience managing paid search, paid social, digital advertising, email marketing, and lead nurturing programs.

• Advanced analytical capabilities and demonstrated experience utilizing marketing data to drive decision-making and performance improvements, including the ability to build bottoms-up funnel and cohort analyses directly from CRM data and to reconcile attribution across systems rather than relying on platform-reported metrics.

• Strong understanding of marketing attribution models, funnel metrics, and campaign measurement frameworks.

• Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar technologies.

• Exceptional communication and presentation skills with the ability to effectively engage senior executives and cross-functional stakeholders.

• Strong executive presence, business acumen, and ability to influence decision-making across the organization.

Preferred Qualifications

• Experience in complex B2B industries, including industrial services, environmental services, technology, manufacturing, energy, infrastructure, or other technical markets.

• Experience supporting sales teams with account-based marketing and pipeline acceleration programs.

• Strong experience/expertise with Power BI, Salesforce, Hubspot, or similar business intelligence/automation platforms.

• Demonstrated success managing agency relationships and external marketing partners.

In addition to salary, this roleis eligible for benefits. The benefits would include medical, prescription drug, vision, and dental plans; 401(k) plan; paid parental leave; paid time off; and paid holidays.

Additional details are available at https://www.reworldwaste.com/careers/benefits.

For additional information, refer to the Pay Transparency section below.

All Reworld positions require a candidate's ability to perform the duties and responsibilities of the role while upholding Reworld's Values, including (but not limited to) contributing to a safe and inclusive workplace, delivering results through trust, and building breakthrough capabilities.

Please note that Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Pay Transparency

Reworld is committed to paying its staff equitably, and we strive to provide competitive compensation and benefits packages. The range below reflects Reworld's reasonable estimate of base pay for this role based on primary posting location. It is expected that most qualified candidates in this location will fall within the posting range. The final salary offered for this role will be determined based on factors including, but not limited to: experience, education,