Performance Marketing Manager

Hammitt; Carmel-by-the-Sea (CA); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

Bonus

Unlimited PTO

Full benefits (health, dental, vision)

401K matching

Job summary

Hammitt in Los Angeles seeks a Performance Marketing Manager to lead growth across our DTC channels. You are a storyteller with spreadsheets, turning insight into action and protecting brand equity.

You will own paid media across Meta, Google, YouTube, TikTok, and CTV, manage a multi‑million budget, build testing engines, and partner with ecommerce, creative, and retention teams to drive profitable revenue.

Qualifications

• 3+ years in performance marketing for DTC, fashion retail or premium brands.
• Managed annual budgets of $2M–$10M+.
• Hands-on experience with paid social, paid search and programmatic channels.
• Experience with GA4 and Shopify; familiarity with Triple Whale or Northbeam.
• Ability to manage external agencies and contractors; data-driven with brand building.

Responsibilities

• Own and optimize Hammitt’s paid media across Meta, Google, YouTube, TikTok, Affiliate and CTV.
• Manage a $5.5M+ annual paid media budget with forecasting to hit revenue targets.
• Build and run a structured testing engine across creative, audiences, offers, and landing pages.
• Improve efficiency and optimize the marketing mix to lower blended CAC.
• Dive into customer data and segmentation for high-value cohorts and high-ticket buyers.
• Collaborate with ecommerce, creative, and retention teams to improve CVR and drive email/SMS revenue.
• Align media strategy with inventory levels and margin realities.
• Translate performance data into actionable insights for leadership and partners.
• Develop a creative strategy that reflects Hammitt’s premium brand across paid channels.

Skills

Performance marketing

DTC growth

Budget management

Campaign optimization

Tools

GA4

Shopify

Triple Whale

Northbeam

MNTN

Vibe.co

Job description

Hammitt – Performance Marketing Manager

Join the Hammitt Crew

Headquartered in Los Angeles, Hammitt designs luxury handbags and accessories crafted from premium materials, finished with jewelry‑grade hardware and rooted in thoughtful, functional design. We are dedicated to delivering a seamless customer experience across a curated mix of eCommerce, retail, and wholesale channels. As we continue to grow, we’re seeking passionate, driven individuals to join our team and be part of our story.

We are thrilled to welcome a talented, passionate individual to the Hammitt family, someone eager to embrace our lifestyle, champion our brand, and help bring our vision to life. At Hammitt, culture is something we live every day. We are intentional about fostering a vibrant, people‑first environment where creativity, collaboration, and community flourish. We are looking for someone who is energized to grow with us, contribute to our incredible team, and be part of something truly special.

The Role

We’re looking for a Performance Marketing Manager to lead performance and growth across our DTC business. You’re a storyteller with spreadsheets, a growth driver who protects brand equity, and a collaborator who knows how to turn insight into action. You’ll own our paid media engine, guide partners, and help shape how the world discovers Hammitt.

What You’ll Do

• Own and optimize Hammitt’s digital growth strategy across Meta, Google, YouTube, TikTok, Affiliate and CTV, with a focus on scaling profitable DTC revenue.
• Manage a $5.5M+ annual paid media budget, pacing and forecasting daily to hit aggressive revenue and efficiency targets (MER, CAC, LTV:CAC).
• Build and run a structured testing engine across creative, audiences, offers and landing pages, ensuring every test balances brand standards with performance goals.
• Improve efficiency and relentlessly optimize the marketing mix to lower blended CAC, keeping our growth engine running lean and mean.
• Dive deep into our customer data and segmentation strategies for high-value cohorts and high-ticket buyers.
• Partner closely with eCommerce, creative, and retention teams to improve CVR across PDPs and checkout, and drive email/SMS to 25–35%+ of DTC revenue.
• Align media strategy with inventory levels and margin realities, thinking in terms of contribution margin, not just platform‑reported ROAS.
• Turn complex performance data and attribution signals into clear, actionable stories and recommendations for the leadership team and agencies/contractors.
• Develop and execute a creative strategy that translates Hammitt’s premium brand identity into high‑converting performance media, ensuring visual and narrative consistency across all paid channels.

What We’re Looking For

• 3+ years in performance marketing for DTC, fashion retail or premium consumer brands
• Previous budget oversight of $2M–$10M+ in annual spend
• Hands‑on experience with paid social, paid search and programmatic channels
• Managing and optimizing performance on Connected TV (CTV) platforms like MNTN and Vibe.co . is a bonus
• Proven ability to manage and drive growth from external agencies and contractors
• Strong grasp of CAC, MER, LTV and contribution margin (beyond platform ROAS)
• Fluency in GA4 and Shopify; experience training AI agents and with tools like Triple Whale or Northbeam
• A mix of analytical rigor, curiosity and love for building brands, not just buying clicks

Reporting directly to the Chief Digital Officer, you will be a key driver of revenue acceleration and brand scaling. We need a data‑obsessed, creative‑minded professional who is ready to roll up their sleeves, refine our acquisition funnels, and build a high‑performance engine for our growing luxury brand. This is your chance to own the paid media strategy, provide critical growth insights to leadership, and help shape the digital future of Hammitt. We offer a competitive salary 110-130K, bonus, flexible unlimited PTO, and full benefits (health, dental, vision, 401K employer matching, etc.). — Join The Mission: Drive Profitable Growth and Elevate Our Brand's Presence.