Performance Marketing Lead (Paid Growth)

Hercules; San Francisco (CA); On-site; USD 100,000 - 250,000; Full time

Benefits offered by this job

Healthcare, vision, and dental

Unlimited AI tools budget

Generous vacation policy

Daily lunches, dinners and snacks

Opportunity to do your best work

Job summary

Hercules in the United States is seeking a data-driven growth marketer to own paid growth end-to-end across major channels (Google, YouTube, Meta, TikTok, Reddit, X, LinkedIn). You will be responsible for optimizing CAC, payback, and overall channel performance.

We value experimentation, creative angles, AI-enabled workflows, and SaaS experience. The role offers in-office San Francisco flexibility or remote work in US time zones, with compensation in six figures and equity for full-time.

Qualifications

• Must demonstrate CAC/payback optimization and accountability.
• Strong data-driven approach with funnels, cohorts, and payback.
• Experience with rapid experimentation across creative, audience, and landing pages.
• Creative thinker with strong angles and messaging.
• Experience leveraging AI tools to scale ad creation and testing.

Responsibilities

• Own channel strategy and budgets across Google, Meta, TikTok, Reddit, X, and LinkedIn.
• Build campaign architecture including targeting, bidding, pacing, and landing pages.
• Operate a creative machine with UGC concepts, hooks, copy, and short-form video.
• Own measurement and tracking from click to paid user, improve attribution.
• Automate operations, reporting, and analysis to move faster.

Skills

Performance-driven

Data-driven

Experimentation

Creative

AI-enabled

SaaS experience

Job description

What we’re looking for

Own paid growth end-to-end across Google (Search/YouTube), Meta (Instagram / Facebook), TikTok, Reddit, X, LinkedIn, and more

Who you are

• Performance-first + accountable: CAC + payback.
• Extremely data-driven: funnels → cohorts → payback
• Experimentation-obsessed: rapid, structured testing across creative/audience/offer/LPs.
• Creative: strong angles
• AI-leveraged: scale ad creation + iteration with AI tools like HeyGen
• Experienced in SaaS/software

What you’ll do

• Own channel strategy + budgets across the platforms above.
• Build campaign architecture (targeting, bidding, pacing, landing pages).
• Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video).
• Own measurement + tracking from click → paid user; improve attribution quality.
• Automate ops/reporting/analysis to move faster with less manual work.

What are Hercules’ operating principles?

Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process:

1. We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers.
2. We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
3. We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We’re politely relentless.

Is this a full-time role or contractor?

We are open to either.

Is Hercules in-office or remote?

• For full-time: we would prefer in-office in San Francisco but are open to remote in US timezones.

• For contractors: remote in US time-zones

What are Hercules’ benefits for full-time employees?

• Healthcare, vision, and dental
• User whatever AI tools you’d like (you have an unlimited AI budget)
• Take what you need vacation policy
• Daily lunches, dinners and snacks in the office
• We guarantee you will do the best work of your career here

What’s the compensation?

$100k-$250k (+ equity for full-time)