Head of Content San Francisco

Hercules; San Francisco (CA); On-site; USD 100,000 - 300,000; Full time

Benefits offered by this job

Unlimited AI token budget

Take what you need vacation policy

Healthcare, vision, and dental

Daily lunches, dinners and snacks in a

We guarantee you will do the best work

Job summary

Hercules in San Francisco is seeking a Head of Content to scale our content production across social, paid media, SEO, and Blog. You will own all content production and lead a diverse team.

You will set content standards, shape marketing messaging, oversee written and visual content, and guide hiring of writers, editors, designers, and creators. We value exceptional writing, SEO discipline, and the ability to leverage AI to produce high-quality articles at scale, with a strong preference for

Qualifications

• Track record of strong written communication.
• Strong understanding of search intent and on-page SEO.
• Ability to create content that ranks and converts.
• Familiarity with APIs, hosting, and access control concepts.
• Ability to leverage AI to substantially scale content production.
• Experience managing large teams (15+ people).

Responsibilities

• Own all content production at Hercules.
• Enforce and raise the bar for content standards across the company.
• Shape marketing angle and messaging strategies.
• Oversee written content across SEO, blog, social, product announcements and ads.
• Lead static image content strategy for Meta use.
• Lead video content strategy for paid ads and customer stories.
• Own content across paid and organic channels.
• Assist in hiring and managing writers, editors, designers, and creators.

Skills

Writing quality

SEO

Commercial sense

Technical fluency

AI leverage

Hiring and management

Job description

What are we looking for?

Hercules is looking for a Head of Content to help us scale all our content production across social, paid media, SEO, and Blog.

What will you do?

You will own all content production at Hercules

• Lead: Manage a team of ~10 full-time employees + contractors

• Content standards: You will enforce and raise the bar for content across the company

• Marketing angle and messaging: You will own ad prioritize the market angles and messaging we pursue at the company

• Written content: You will lead our content strategy and production across SEO, blog, social media, product announcements, case studies, Google ads, and more

• Static image content: You will lead our static image content strategy, primarily used on Meta

• Video content: You will lead our video content strategy for paid ads like Youtube and Meta, as well as video customer stories or announcements

• Paid and organic: You will own content across paid and organic

• Hire: You will help hire/manage writers, editors, designers, and other creators

What skills do we expect you to have?

We expect candidates to be incredibly strong across all of the following areas:

• Writing quality: exceptional long-form writing ability. Our style is terse, simple, clear, convincing, authentic, and useful. We do not accept AI slop. A track record of strong written communication is a hard requirement

• SEO: strong understanding of search intent, content structure, on-page SEO, internal linking, content refreshes, and what it takes for content to rank

• Commercial sense: create content that ranks AND converts the audience to paid customers

• Technical fluency: familiarity with technical concepts like APIs, authentication, hosting, role based access control etc

• AI leverage: 10x your workflow by using the frontier of AI tools well. We expect you to be able to product ~50+ high quality articles a month, if not more

• Hiring and management: We expect you to have a background managing at least 15 people

What are Hercules’ operating principles?

Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of the principles can be learned on the job, however, we do specifically filter for the following principles in our hiring process:

1. We ship. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds up our learning and delights our customers.

2. We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.

3. We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done.

Is Hercules in-office or remote?

Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates who are willing to 1) work in US time zones and 2) travel to the office regularly.

What are Hercules’ benefits?

• Unlimited AI token budget

• Take what you need vacation policy

• Healthcare, vision, and dental

• Daily lunches, dinners and snacks in the office

• We guarantee you will do the best work of your career here

What’s the compensation?

$100k-$300k + equity (variable based on seniority, equity, and location)