Performance Marketing Consultant (Meta Ads, Google Ads & AI-Powered Growth)

Herbal Goodness

United States

Remote

USD 7,800 - 8,400

Part time

14 days+

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Job summary

Herbal Goodness is seeking a hands-on Contract Consultant to own Meta and Google advertising ecosystems from a remote location. You will audit, optimize, and scale campaigns using AI tools to drive revenue growth, ROAS, and customer acquisition.

A results-focused operator will rapidly show measurable improvements within weeks, delivering structured optimization roadmaps and clear performance reporting. You will manage both Meta and Google Ads portfolios, including Search, Shopping, Performance

Qualifications

5+ years managing Meta Ads and Google Ads for e-commerce brands.
Strong analytical skills and data-driven decision making.
Experience using AI to improve advertising performance.

Responsibilities

Audit and optimize Meta Ads campaigns and audience strategies.
Audit Google Ads campaigns and improve keyword targeting and match types.
Build and scale retargeting and customer acquisition campaigns.
Lead AI-driven optimization, provide actionable recommendations and reporting.

Skills

Advertising expertise

Analytics

AI optimization

Communication skills

Tools

Claude AI

ChatGPT

AI tools

Job description

Position Type: Contract Consultant (Results-Focused) Location: Remote Compensation: Monthly Retainer + Optional Performance Bonus Department: Growth Marketing & E-Commerce

About Herbal Goodness

Herbal Goodness is a fast-growing wellness and nutraceutical brand dedicated to empowering wellness and changing lives through premium herbal supplements, teas, liquid extracts, superfoods, and functional wellness products. We are seeking a highly skilled, AI-enabled Performance Marketing Consultant to take ownership of our Meta and Google advertising ecosystem and drive measurable revenue growth, improved ROAS, and stronger customer acquisition.

The Opportunity

This is not a traditional agency management role. We are looking for a hands‑on growth operator who can rapidly audit, optimize, and scale our Meta and Google Ads accounts while leveraging AI tools to uncover opportunities, improve campaign performance, and generate meaningful business results. The successful candidate should be able to demonstrate measurable improvements within the first 3–4 weeks of engagement. This role is ideal for someone who combines:

Deep advertising expertise
Strong analytical skills
AI-powered optimization capabilities
Exceptional communication skills
A relentless focus on business results

Primary Objective

Meta Advertising
Facebook Ads
Instagram Ads
Retargeting Campaigns
Customer Acquisition Campaigns
Google Advertising
Google Search Ads
Google Shopping Ads
Performance Max Campaigns
YouTube Ads
Retargeting Campaigns
Growth Goals
Increase revenue
Improve ROAS
Reduce CPA
Increase conversion rates
Improve keyword coverage
Improve keyword harvesting
Increase customer acquisition
Reduce wasted ad spend
Improve account structure and efficiency

Key Responsibilities

Meta Ads Management

Conduct a complete audit of existing Meta campaigns
Analyze campaign structure, audiences, creatives, and attribution
Identify inefficiencies and wasted spend
Optimize campaign architecture
Build and scale winning audiences
Develop advanced retargeting strategies
Improve customer acquisition efficiency
Launch and manage A/B tests
Monitor and improve campaign performance daily

Google Ads Management

Conduct a comprehensive audit of all Google Ads campaigns

Search Campaigns
Shopping Campaigns
Performance Max Campaigns
Display Campaigns
YouTube Campaigns
Improve keyword targeting and coverage
Build and maintain robust negative keyword lists
Improve Quality Scores
Improve campaign structure
Improve conversion tracking
Identify opportunities for scaling profitable campaigns

Keyword Research & Harvesting

Conduct deep keyword research
Identify:
- High-converting keywords
- Emerging search opportunities
- Competitor keyword opportunities
- Long-tail keyword opportunities
Develop a systematic keyword harvesting process
Build ongoing keyword expansion strategies
Translate paid search insights into SEO opportunities

AI-Powered Account Optimization

The successful candidate must have significant experience using AI to improve advertising performance.

Required AI Experience

Claude AI
ChatGPT
Other advanced AI tools

AI Responsibilities

Use AI to:
- Analyze advertising account performance and present in the dashboard or automated reports
- Review large datasets quickly and accurately
- Identify trends and anomalies
- Surface growth opportunities
- Improve keyword research and harvesting
- Optimize ad copy and creative testing
- Improve campaign structures
- Generate performance recommendations
- Produce executive-level reporting and analysis

Landing Page & Funnel Optimization

Review and provide recommendations for:

Product Pages
Collection Pages
Landing Pages
Checkout Flow
Conversion Funnels

Identify opportunities to improve:

Conversion Rates
Average Order Value
Customer Acquisition Efficiency
Revenue Per Visitor

Performance Analysis & Reporting

Provide weekly reporting and insights covering:

Spend
Revenue
ROAS
CPA
Conversion Rate
CTR
CPC
Impression Share
Keyword Performance
Campaign Performance
Audience Performance

Reports should focus on:

Insights
Root causes
Opportunities
Action plans

Expected Results

Pre-Work:
- Complete account audits
- Identify quick wins
- Present findings and optimization roadmap
Week 1:
- Implement campaign restructuring
- Launch keyword improvements
- Improve bidding and targeting
Week 2:
- Launch testing initiativesExpand keyword harvesting
- Optimize budget allocation
Week 3-4:
- Deliver measurable account improvements
- Present growth opportunities and scaling plan

Key Performance Indicators (KPIs)

Revenue Growth
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Conversion Rate Improvement
Click Through Rate (CTR)
Cost Per Click (CPC)
New Customer Acquisition
Keyword Coverage
Keyword Harvesting Success
Reduction in Wasted Spend
Performance Max Effectiveness
Meta Campaign Profitability

Required Qualifications

5+ years managing Meta Ads and Google Ads for e-commerce brands
Proven success scaling revenue through paid media
Strong understanding of:
- Google Search
- Google Shopping
- Performance Max
- Meta Ads
- Retargeting
- Attribution
- Conversion Tracking
Significant experience using AI to analyze, optimize, and scale advertising accounts
Strong analytical and reporting skills
Experience managing advertising budgets of $10,000+ per month
Ability to identify and execute growth opportunities quickly
Ability to explain account performance clearly to business owners and leadership teams

Preferred Experience