Performance Marketing Associate Manager

Amplify; United States; On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

Unlimited paid time off

Disability insurance

Life insurance

Parental leave

Backup childcare

Backup eldercare

Voluntary benefits program including a

Job summary

Amplify is seeking a skilled Performance Marketing Associate Manager to join our team, supporting Science and Math products and Amplify Classroom. You will partner with marketing leadership to develop campaigns, assets, and automation workflows that drive digital acquisition and retention.

You will lead paid media with data-driven optimization, collaborate across content and product marketing, and use AI tools to accelerate daily work while mentoring junior teammates toward team goals.

Qualifications

• 3+ years of work experience in marketing, communications, or a related field.
• BA/BS degree in a relevant field.
• Experience with marketing CRM systems and analytic tools.
• Demonstrated ability to build digital marketing campaigns with defined KPIs and measurement plans.
• Experience with HubSpot and Salesforce; CMS familiarity.
• Experience using paid social platforms and Google tools; proficient in project management systems.

Responsibilities

• Create digital marketing assets such as emails, ads, forms, landing pages, and marketing automation workflows.
• Assist in development and execution of digital marketing strategies and campaign planning.
• Drive paid media placements by monitoring performance and optimizing results.
• Lead campaigns using project management tools from start to finish.
• Manage relationships with external digital marketing vendors to ensure alignment and performance.
• Measure and report on effectiveness using attribution and analytics tools; provide data-driven recommendations.
• Contribute insights in team presentations to support reinvestment strategies and optimization.
• Support development of direct reports to align with team objectives and company goals.
• Leverage AI tools to accelerate workflows and share learnings across the team.

Skills

Data-driven

Project management

Collaboration

Digital marketing

Education

Bachelor's degree

Tools

HubSpot

Salesforce

CMS

Google Analytics

Google Ads

Meta Ads

LinkedIn

Twitter

Job description

• Amplify is seeking a skilled Performance Marketing Associate Manager to join our team in support of our Science and Math products and Amplify Classroom, a free K-12 platform for math, literacy, and science lessons
• This role offers the opportunity to partner closely with marketing leadership in a fast-paced, results-driven environment
• The Associate Manager will sit on the performance marketing team and collaborate with content and product marketers to develop digital campaigns and assets that align with enterprise-wide goals
• Create digital marketing assets such as emails, ads, forms, landing pages, and marketing automation workflows
• Assist in the development and execution of digital marketing strategies, including campaign planning and collaboration with internal teams to support digital acquisition goals
• Drive paid media ad placements by monitoring performance, optimizing results, and providing actionable recommendations
• Use project management tools to lead and track digital campaigns efficiently from start to finish
• Assist in managing relationships with external digital marketing vendors and partners to ensure campaign alignment and performance
• Help measure and report on the effectiveness of digital marketing efforts (e.g., MQL to SQL conversion) using attribution and analytics tools
• Contribute insights and data-driven recommendations for campaign optimizations in team presentations to support continuous improvement and reinvestment strategies
• Support the development of direct reports, helping them align their work to team and company objectives
• Leverage company-approved AI tools to accelerate and enhance daily marketing workstreams, increase efficiency, and share learnings to support team-wide improvement

Benefits

• Full benefits: Our health insurance options include health, dental, and vision coverage for spouses, domestic partners, and children-effective on your date of hire. We make a generous contribution to all employee HSA plans, which can be used to cover eligible health expenses. We offer unlimited paid time off, a 401(k) plan with an employer match, long- and short-term disability, and employer-sponsored employee life insurance. We offer paid parental leave, backup childcare and backup eldercare. On top of all that, we also provide our full-time employees with a robust voluntary benefits program that includes coverage options for everyone in the family, including pets.
• Opportunities for inspiration: Amplify believes in the importance of supporting charitable nonprofits in the communities where we live and work. We encourage employees to support organizations that promote the welfare of children and families in the areas of education, health, and social services. One way for employees to give back is through our Volunteer Time Off program, which allows employees to take 16 hours each year to contribute to an eligible charitable or nonprofit organization.
• Tuition reimbursement: Full-time employees who are enrolled in an accredited college or university course related to their areas of work are eligible to receive tuition reimbursement.

The ideal candidate brings a foundational understanding of digital marketing channels - including web, social, email, AI marketing, paid media, and content marketing - and intermediate experience with digital acquisition and retention strategies. This role is a great fit for someone who is highly organized, data-driven, and excited to contribute to measurable marketing success. Ability to work collaboratively with colleagues in a data-driven, team-focused environment. 3+ years of work experience in marketing, communications, or a related field. BA/BS degree. Experience with marketing CRM systems and analytic tools. Demonstrated experience building digital marketing campaigns with defined KPIs and measurement plans. Experience with HubSpot and SalesForce. Experience using a content management system (CMS). Familiarity with paid social platforms, including Meta, LinkedIn, and Twitter. Understanding of core marketing concepts and digital strategy. Proficiency with Google tools, including Google Analytics and Google Ads. Experience using project management systems.