Performance Marketing Analyst – Creatives (Mobile)

Warner Bros. Games; Needham (MA); On-site; USD 75,000 - 110,000; Full time

Job summary

Warner Bros. Games is seeking a Performance Marketing Analyst – Creatives to join the Performance Marketing team. You will own how we measure creative performance, deliver weekly insights, and guide where spend goes and how we scale assets.

You will produce reports on creative concepts, hooks, formats, and networks, and collaborate with data and engineering teams to build self-serve dashboards. A strong SQL background is required.

Qualifications

• 3+ years in marketing, growth, or product analytics.
• Mobile UA experience strongly preferred.

Responsibilities

• Run weekly performance readouts to identify what works and inform creative production priorities.
• Provide insights on creative performance by concept, hook, format, network, and geo.
• Develop ROI reporting and production efficiency metrics across assets.
• Build self-serve visualizations and dashboards with central data teams.

Skills

SQL

Marketing analytics

Growth analytics

Job description

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.

We produce hundreds of UA creative assets a month. We know what we spend and we know what we make. What we need is someone who owns the connection between the two. As our Performance Marketing Analyst – Creatives, you will sit on Performance Marketing and own how we understand creative performance: the weekly rhythm of what is working and why, the reporting the team works from, and the recommendations that shape what we produce next, where spend goes, and how efficiently we scale.

The Daily

1. Insights and Weekly Reporting

• Run the weekly performance readout: what is working, why, and what it means for creative production priorities.
• Creative performance insights: Including creative performance by concept, hook, format, network, and geo; Winner rate; Fatigue curves.
• Creative ROI: spend and return attributable to individual creatives and concept
• Production efficiency: cost and cycle time per asset by production source (GenAI pod, playables, vendors), measured against the performance those assets deliver.
• Translate all of the above into recommendations that help inform what the team produces

2. Visualizations and Reporting Infrastructure

• Make performance data self-serve: visualizations and reporting that put answers where the team already works, so insight doesn't bottleneck on one person.
• Decide what belongs in a dashboard, what belongs in an explore, and what belongs in a recurring readout.
• Partner with central data and engineering teams on pipeline and warehouse dependencies.

3. Data Foundation and Hygiene

• Inform the governed definition of creative performance tiers: the thresholds, the minimum spend and impression floors, the lookback windows, and the review cadence for changing them.
• Build and monitor data quality checks. Surface discrepancies before they reach a slide.

The Essentials

• 3+ years in marketing, growth, or product analytics. Mobile UA experience strongly preferred.
• Strong SQL