Creative Performance Marketing Analyst (UA & Growth)

2500 Warner Bros. Home Entertainment Inc.; Burbank (CA); On-site; USD 63,000 - 117,000; Full time

Benefits offered by this job

Health insurance

Wellness program

Retirement plan

Paid holidays and vacation

Job summary

Warner Bros. Discovery’s WB Games unit seeks a Performance Marketing Analyst - Creatives to own how we measure and optimize creative performance. You will lead weekly insights, inform production priorities, and drive ROI across concepts, hooks, formats, networks, and geos.

You’ll build self-serve dashboards, partner with data and engineering, and set data quality thresholds to ensure scalable, accurate reporting and smarter spend decisions.

Qualifications

• 3+ years in marketing, growth, or product analytics.
• Mobile UA experience strongly preferred.
• Strong SQL.
• Comfortable modeling data, not just querying it.
• Fluency with AI-assisted tooling (Claude, Gemini, Cursor) for analysis and automation.
• Hands on experience with a BI tool (Looker, Tableau, or similar).
• Working knowledge of mobile attribution: MMP data (AppsFlyer, Adjust, Singular), SKAdNetwork and AdAttributionKit.
• Fluency in UA metrics: CPI, IPM, CTR, ROAS.

Responsibilities

• Insights and weekly reporting on creative performance and production priorities.
• Create visualizations and self-serve dashboards with central data teams.
• Define data foundations, thresholds, and QA for metrics and governance.

Skills

Marketing analytics

Mobile UA

SQL

Data modeling

AI tools

BI tools

Mobile attribution

UA metrics

Metric definition

Tools

Looker

Tableau

Job description

Warner Bros. Discovery’s WB Games unit seeks a Performance Marketing Analyst - Creatives to own how we measure and optimize creative performance. You will lead weekly insights, inform production priorities, and drive ROI across concepts, hooks, formats, networks, and geos.

You’ll build self-serve dashboards, partner with data and engineering, and set data quality thresholds to ensure scalable, accurate reporting and smarter spend decisions.