Performance Marketing Analyst: Creative Insights for Games

WB Games; Burbank (CA); On-site; USD 63,000 - 117,000; Full time

Benefits offered by this job

Health insurance

Wellness program

Life insurance

Disability insurance

Retirement plan

Paid holidays

Sick time

Vacation

Job summary

Warner Bros. Discovery’s WB Games unit seeks a Performance Marketing Analytics professional to own creative performance analytics, dashboards, and data-driven recommendations. The role focuses on weekly insight, ROI calculations, and powering scalable decision making for creative production and spend optimization.

3+ years in marketing/analytics, strong SQL, and experience with Looker/Tableau are essential. Familiarity with mobile attribution ecosystems and AI-assisted tooling is highly valued.

Qualifications

• 3+ years in marketing, growth, or product analytics; mobile UA experience strongly preferred.
• Strong SQL. Comfortable modeling data, not just querying it.
• Fluency with AI-assisted tooling (Claude, Gemini, Cursor) for analysis and automation.
• Hands-on experience with a BI tool (Looker, Tableau, or similar).
• Working knowledge of mobile attribution: MMP data (AppsFlyer, Adjust, Singular), SKAdNetwork and AdAttributionKit.
• Fluency in UA metrics: CPI, IPM, CTR, ROAS, etc
• Ability to define a metric, defend the definition, and hold the line when someone wants a friendlier number.

Responsibilities

• Run the weekly performance readout: what is working, why, and what it means for creative production priorities.
• Creative performance insights by concept, hook, format, network, and geo; Winner rate; Fatigue curves.
• Creative ROI: spend and return attributable to assets and concept.
• Production efficiency: cost and cycle time per asset by source; compare against performance.
• Translate findings into actionable recommendations for the team.

Skills

SQL

BI dashboards

Looker/Tableau

AI-assisted tooling

UA metrics

Data modeling

Mobile attribution

Tools

AppsFlyer

Adjust

Singular

Job description

Warner Bros. Discovery’s WB Games unit seeks a Performance Marketing Analytics professional to own creative performance analytics, dashboards, and data-driven recommendations. The role focuses on weekly insight, ROI calculations, and powering scalable decision making for creative production and spend optimization.

3+ years in marketing/analytics, strong SQL, and experience with Looker/Tableau are essential. Familiarity with mobile attribution ecosystems and AI-assisted tooling is highly valued.