Performance Marketing Analyst

Socket.dev; Needham (MA); On-site; USD 73,000 - 112,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan with matching

Employee stock purchase program

Life insurance

Disability insurance

Job summary

SharkNinja is seeking a Performance Marketing Analyst to join the analytics & media team, driving the profitable growth of paid campaigns across SharkNinja portfolios.

You will collaborate with channel owners and other departments to keep activations collaborative, organized, on schedule, and impactful for brand growth. This role offers a fast-paced environment with a blue-sky mentality.

Qualifications

• 2–3 years of analytics or paid media experience, with a focus on performance analytics.
• Proactive, resourceful problem solver who can analyze data to improve campaign efficiencies.
• Attention to detail and ability to multi-task in a fast-paced environment.
• Experience in SQL and Google Analytics.
• Fluency with Microsoft Excel.

Responsibilities

• Drive day-to-day analysis of paid campaigns to meet ROAS targets and revenue goals.
• Identify opportunities to drive more efficient customer acquisition across search, social and affiliate channels.
• Co-create campaign strategy with the Media Team to maximize ROI and educate the business.
• Collaborate cross-functionally to integrate paid campaigns with omni-channel plans.
• Provide reporting and insights on campaigns and forecasting for product launches.
• Manage timelines, budgets, forecasts, billing, and deliverables with partners/agencies.

Skills

Analytics

Paid media

Data analysis

SQL

Google Analytics

Excel

Education

Bachelor's degree

Tools

SQL

Google Analytics

Excel

Job description

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.

Overview

The Performance Marketing Analyst is a critical role as a part of an integrated SharkNinja analytics & media team and essential in driving the profitable growth of the business. You will collaborate to maintain the strategy, development, and execution of paid marketing campaigns across the SharkNinja portfolios.

You'll coordinate with other channel owners on the Digital Media team as well as other departments such as Digital Experience, Brand, Product Marketing, Research and UX, Finance and more to keep activations collaborative, organized, on schedule and impactful to the growth of the SharkNinja brands.

This is an excellent position for a Paid Media Analyst looking to grow their skills in performance marketing and optimization in a fast-paced, results-oriented environment and a blue-sky mentality.

Responsibilities

• Drive day-to-day analysis of paid campaigns to meet overall ROAS targets and revenue goals
• Identify and recommend opportunities that challenge the norm to drive more efficient customer acquisition search, social and affiliate.
• Co-create best in class campaign strategy with the Media Team, that will maximize SharkNinja ROI as well as deliver education and innovation to the business.
• Collaborate cross-functionally to integrate paid campaigns with omni-channel strategy and plans.
• Provide reporting and insights on all campaigns and forecasting for new product launches.
• Manage timelines, budgets, forecasts, billing, and deliverables with key partners and agencies.

Requirements

• Bachelor's degree
• Positive, professional, enthusiastic, and team-oriented attitude
• 2-3 years of analytics or paid media experience, with a strong preference for performance analytics experience, either at a brand or an agency
• Proactive, resourceful, and driven problem solver. Able to analyze data to find unique and insightful ways to help improve campaign efficiencies and grow the business
• Attention to detail and ability to multi-task. Must be organized, proactive and able to work in a fast-paced, dynamic environment
• Experience in SQL and Google Analytics
• Fluency with Microsoft Office Suite/Excel a must.

Salary and Other Compensation

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

$72,800 — $111,600 USD

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance
• long-term disability insurance
• generous paid time off
• company holidays
• parental leave
• identity theft protection
• pet insurance
• pre-paid legal insurance
• back-up child and eldercare days
• product discounts
• referral bonus program
• and more.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day.

Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us: Life At SharkNinja Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail]