Director, Performance Media

Sharkninjaoperatingllc; Needham (MA); On-site; USD 195,000 - 270,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401(k) retirement plan with matching

Generous paid time off

Product discounts

Job summary

SharkNinja, based in Needham, Massachusetts, is searching for a Senior Director of Digital Performance Marketing & Loyalty to lead comprehensive digital marketing strategies. The role focuses on enhancing customer acquisition and retention through innovative marketing solutions while leading a talented team.

The ideal candidate will have extensive experience in digital marketing, including performance metrics and loyalty programs. This position offers competitive compensation and a range of employee benefits.

Qualifications

• 10+ years of experience in digital marketing.
• At least 5 years in a senior leadership role.
• Proven success in performance marketing and loyalty programs.

Responsibilities

• Develop comprehensive digital marketing strategies.
• Lead performance marketing efforts across multiple channels.
• Design and scale loyalty programs to increase Customer Lifetime Value.

Skills

Digital performance marketing

Marketing analytics

CRM knowledge

Leadership

Strategic thinking

Communication

Education

Bachelor’s degree in Marketing, Business or related field

MBA or advanced degree

Tools

Google Analytics

Salesforce

Marketo

Job description

Overview

The Senior Director of Digital Performance Marketing & Loyalty will lead the strategic vision, execution, and optimization of all digital marketing and loyalty initiatives across the Americas for SharkNinja, a global leader in home appliances and cleaning solutions. This role is responsible for driving customer acquisition, engagement, and retention through data‑driven performance marketing strategies and innovative loyalty programs.

The successful candidate will partner cross‑functionally and globally to deliver integrated campaigns, optimize the customer journey, and enhance brand loyalty—ultimately accelerating profitable growth across channels.

Key Responsibilities

Digital Performance Marketing Strategy

• Develop and execute a comprehensive digital marketing strategy to drive customer acquisition, retention, and revenue growth in the Americas region.
• Oversee all aspects of performance marketing including Paid Search (SEM), Paid Social, Display, Programmatic, SEO, and Affiliate channels.
• Define KPIs and performance benchmarks, ensuring measurable success through data‑driven insights and continual optimization.
• Lead the development of full‑funnel campaigns that maximize ROAS (Return on Ad Spend) and improve channel efficiency.
• Stay ahead of digital and technology trends to ensure SharkNinja remains at the forefront of performance innovation.

Loyalty and Customer Retention

• Design and scale innovative loyalty programs that increase customer lifetime value (CLV), advocacy, and repeat purchase behavior.
• Partner with CRM and Customer Experience teams to deliver seamless, personalized loyalty journeys across all digital touchpoints.
• Use data and segmentation to create targeted campaigns that deepen engagement and retention.
• Develop initiatives that reward loyalty, encourage cross‑sell and upsell, and build long‑term customer relationships.

Cross‑Channel Optimization

• Lead omnichannel marketing efforts ensuring consistency across digital, social, mobile, email, and e‑commerce platforms.
• Optimize channel mix and budget allocation to achieve balanced growth across paid and organic acquisition and retention levers.
• Collaborate with e‑commerce, retail, and global marketing teams to ensure a cohesive brand and consumer experience.
• Champion innovation in creative, content, and digital storytelling to elevate brand perception and engagement.

Leadership and Team Management

• Build, mentor, and lead a high‑performing team of digital marketing and loyalty professionals.
• Foster a culture of collaboration, innovation, and accountability across the team and broader organization.
• Partner with Sales, Product, and Operations teams to ensure marketing initiatives are aligned with business objectives.
• Manage relationships with agencies and technology partners to deliver best‑in‑class execution and performance outcomes.

Data, Analytics & Technology

• Leverage analytics and performance data to continuously refine marketing strategies and improve efficiency.
• Implement and enhance marketing technology solutions (e.g., DMPs, CDPs, CRM tools) to improve targeting, measurement, and reporting.
• Utilize predictive analytics and AI‑driven personalization to deliver dynamic, tailored marketing experiences at scale.
• Collaborate with Finance to ensure accurate budget forecasting, reporting, and ROI analysis.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business, or related field required; MBA or advanced degree preferred.
• 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role.
• Proven success leading large‑scale performance marketing and loyalty programs, ideally in consumer products, e‑commerce, or tech.
• Strong understanding of the Americas market, including regional consumer trends and competitive dynamics.

Skills & Competencies

• Deep expertise in digital performance marketing (Paid Search, Paid Social, Display, SEO, Affiliate).
• Deep expertise in marketing analytics, CRM, and data management platforms (e.g., Google Analytics, Salesforce, Marketo).
• Strategic thinker with a strong analytical mindset and a passion for performance measurement.
• Inspirational leader capable of developing and motivating high‑performing teams.
• Excellent communication and cross‑functional collaboration skills.
• Results‑driven, innovative, and adept at managing complexity in a fast‑paced environment.

Salary and Other Compensation

The annual salary range for this position is:

$195,000 – $270,000 USD

Benefits

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, backup child and eldercare days, product discounts, referral bonus program, and more.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our outrageously extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high‑impact learning programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support all associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Candidate Privacy Notice

• For candidates based in all regions, please refer to the Candidate Privacy Notice.
• For candidates based in China, please refer to the Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to the Candidate Privacy Notice.

Equal Opportunity Employment

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail]