Performance Marketing & A/B Testing Specialist

AdMonsters; Washington (District of Columbia); On-site; USD 70,000 - 110,000; Full time

Job summary

U.S. News & World Report in Washington, DC seeks a hands-on Paid Search & Social Marketing Specialist to lead multi-channel paid acquisition campaigns, with a strong focus on testing and optimization.

This execution-focused role demands deep platform familiarity and budget discipline. Reporting to the SEM & Paid Marketing Manager, you will drive high-intent audience growth, manage budgets, and coordinate with Data, UX, and Content teams to optimize attribution and lead quality while advancing a

Qualifications

• Hands-on, analytical paid search & social marketing specialist.
• Experience executing and optimizing multi-channel paid campaigns.
• Ability to build and scale an A/B testing program.

Responsibilities

• Campaign Execution: Build, launch, and manage daily performance campaigns across search engines (Google Ads, Microsoft Advertising) and major paid social platforms (Meta, LinkedIn, TikTok, etc.) to support high-growth verticals.
• Cross-Channel Synergy: Partner with the marketing manager to integrate paid search and paid social strategies, leveraging search intent data and organic affiliate partner performance, to inform social audience targeting and utilizing social engagement loops to reinforce search funnel performance.
• Advanced Experimentation Engine: Implement end-to-end A/B testing pipelines, from creative iteration and copy variants to landing page CRO, driving rapid learning cycles and performance lifts.
• Technical & Data Integration: Partner with our internal Data Science, UX, and Content teams to track down-funnel lead quality, refine attribution models, and test incrementality.
• Advanced Bidding & Pacing: Implement and monitor automated bidding strategies (Target ROAS, Max Conversion Value, tCPA) utilizing offline conversion tracking (OCT) data. Ensure strict adherence to daily and weekly budget pacing across the portfolio.
• Cross-Functional Collaboration: Work closely with Data, Partner, & Product teams to align paid traffic with site user experience, attribution models, and down-funnel lead quality requirements.

Skills

Campaign execution

Cross-channel synergy

Experimentation engine

Data integration

Bidding optimization

Cross-functional collaboration

Tools

Google Ads

Microsoft Advertising

Meta Ads

LinkedIn Ads

TikTok Ads

Job description

U.S. News & World Report in Washington, DC seeks a hands-on Paid Search & Social Marketing Specialist to lead multi-channel paid acquisition campaigns, with a strong focus on testing and optimization.

This execution-focused role demands deep platform familiarity and budget discipline. Reporting to the SEM & Paid Marketing Manager, you will drive high-intent audience growth, manage budgets, and coordinate with Data, UX, and Content teams to optimize attribution and lead quality while advancing a