Performance Growth Marketing Lead

Memologs; Los Angeles (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

MemoLogs is seeking a performance marketer in Los Angeles to own and optimize paid campaigns across Meta, Google, and TikTok, driving revenue through data-driven decisions.

You will analyze CAC, ROAS, MER, and LTV, build testing frameworks, manage budgets, and collaborate with product and AI teams to improve incrementality and attribution. This role rewards hands-on operators who move budgets and test ideas.

Qualifications

• 1–5 years of performance marketing experience.
• Hands-on experience with Meta Ads Manager.
• Experience managing meaningful paid-media budgets.
• Strong analytical ability.
• Experience running creative and audience tests.
• Understanding CAC, ROAS, LTV and contribution margin.
• Experience communicating campaign results clearly.

Responsibilities

• Manage and optimize paid acquisition campaigns across Meta, Google and TikTok.
• Analyze CAC, ROAS, MER, conversion rates and LTV.
• Build testing frameworks across audiences, creatives, landing pages and offers.
• Monitor budget pacing and reallocate spend based on performance.
• Develop creative testing hypotheses with design/content teams.
• Analyze campaign and customer data to identify growth opportunities.
• Build performance reports and translate data into clear recommendations.
• Run experiments rather than relying on platform attribution.

Skills

Performance marketing

Meta Ads Manager

Budget management

Data analysis

Creative testing

Communication

CAC/ROAS/LTV

A/B testing

Tools

GA4

SQL

Shopify

Job description

MemoLogs is seeking a performance marketer in Los Angeles to own and optimize paid campaigns across Meta, Google, and TikTok, driving revenue through data-driven decisions.

You will analyze CAC, ROAS, MER, and LTV, build testing frameworks, manage budgets, and collaborate with product and AI teams to improve incrementality and attribution. This role rewards hands-on operators who move budgets and test ideas.