Performance-Driven Paid Search Strategist

Abel HR Inc; New York (NY); On-site; USD 55,000 - 85,000; Full time

Job summary

Abel HR Inc. in New York is seeking a results-driven Paid Search Strategist with 2–3 years of experience to plan, execute, and manage paid search campaigns across Google and Bing for multiple clients.

You will optimize campaigns, perform keyword research, monitor budgets, generate performance reports, and stay current with industry trends. This role offers opportunities to impact ROI and work with a collaborative team in a fast-paced agency environment.

Qualifications

• Bachelor's degree or equivalent in marketing, business, or related field.
• 2–3 years of paid search/digital advertising experience.
• Strong knowledge of paid search best practices and bid management.
• Proficiency with Google Ads, Microsoft Ads, Google Analytics, and keyword tools.
• Strong analytical skills and ability to interpret data in Excel/Sheets.
• Detail-oriented, able to multitask, and work autonomously in a fast-paced environment.

Responsibilities

• Assist in setup and performance of clients' paid search campaigns.
• Demonstrate a complete understanding of bid management systems/practices.
• Conduct keyword research and competitor analysis.
• Develop paid search ad copy on an as-needed basis.
• Generate new keywords, ad groups, and campaigns, and support the creation of new paid search initiatives.
• Routinely pace client ad spends against monthly budget targets.
• Optimize campaigns through A/B testing, bid strategy adjustments, and audience targeting to maximize program effectiveness.
• Collaborate with team members to prepare performance reports with insights and actionable recommendations.
• Stay updated on industry trends, algorithm changes, and platform updates.

Skills

Paid search

Analytical skills

Budget management

Keyword research

Reporting & insights

Team collaboration

Education

Bachelor's degree or equivalent

Tools

Google Ads

Microsoft Ads

Google Analytics

Excel/Sheets

Job description

Abel HR Inc. in New York is seeking a results-driven Paid Search Strategist with 2–3 years of experience to plan, execute, and manage paid search campaigns across Google and Bing for multiple clients.

You will optimize campaigns, perform keyword research, monitor budgets, generate performance reports, and stay current with industry trends. This role offers opportunities to impact ROI and work with a collaborative team in a fast-paced agency environment.