Performance-Driven Digital Marketing Manager (Lead Gen & CPA)

Slam Dunk Attorney | Injury Lawyers; Duluth (GA); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

401(k) match

Medical insurance

Dental insurance

Life insurance

Vision insurance

LifeTime membership

Job summary

Slam Dunk Attorney | Injury Lawyers in Georgia seeks an operator to translate strategy into high-impact digital campaigns across Google Ads, Meta, and YouTube/CTV. You will own execution, optimize for cost per signed case, and manage the data plumbing that proves out performance.

You will write compliant, high-converting ad copy, oversee freelance video/design work, and ensure weekly reporting ties to leads and cases. This role targets growth in a fast-expanding Atlanta-area firm.

Qualifications

• 3+ years hands-on experience building and running Google Ads and Meta accounts.
• Lead-gen / local-services / performance background with CPA focus.
• Sharp copywriting that drives calls and conversions; testing hooks.
• Vendor management: hiring, briefing, and firing freelancers/agencies.
• Numbers fluency to optimize for leads and signed cases over vanity metrics.

Responsibilities

• Build and run campaigns across Google Ads, Meta, YouTube/CTV, and GBP.
• Write compliant, high-converting ad copy per Georgia Bar advertising rules.
• Manage creative freelancers to deliver spots on time and on brand.
• Keep data clean with tracking and analytics for reliable reporting.
• Report weekly in dollars on leads, signed cases, and cost per case.

Skills

Google Ads

Meta Ads

YouTube/CTV

Google Business Profile

Copywriting

Vendor management

Analytics

Cost-per-lead optimization

Tools

Google Ads Platform

Meta Ads Manager

YouTube Campaign Manager

Job description

Slam Dunk Attorney | Injury Lawyers in Georgia seeks an operator to translate strategy into high-impact digital campaigns across Google Ads, Meta, and YouTube/CTV. You will own execution, optimize for cost per signed case, and manage the data plumbing that proves out performance.

You will write compliant, high-converting ad copy, oversee freelance video/design work, and ensure weekly reporting ties to leads and cases. This role targets growth in a fast-expanding Atlanta-area firm.