Digital Marketing Manager

Slam Dunk Attorney | Injury Lawyers; Duluth (GA); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

401(k) match

Medical insurance

Dental insurance

Life insurance

Vision insurance

LifeTime membership

Job summary

Slam Dunk Attorney | Injury Lawyers in Georgia seeks an operator to translate strategy into high-impact digital campaigns across Google Ads, Meta, and YouTube/CTV. You will own execution, optimize for cost per signed case, and manage the data plumbing that proves out performance.

You will write compliant, high-converting ad copy, oversee freelance video/design work, and ensure weekly reporting ties to leads and cases. This role targets growth in a fast-expanding Atlanta-area firm.

Qualifications

• 3+ years hands-on experience building and running Google Ads and Meta accounts.
• Lead-gen / local-services / performance background with CPA focus.
• Sharp copywriting that drives calls and conversions; testing hooks.
• Vendor management: hiring, briefing, and firing freelancers/agencies.
• Numbers fluency to optimize for leads and signed cases over vanity metrics.

Responsibilities

• Build and run campaigns across Google Ads, Meta, YouTube/CTV, and GBP.
• Write compliant, high-converting ad copy per Georgia Bar advertising rules.
• Manage creative freelancers to deliver spots on time and on brand.
• Keep data clean with tracking and analytics for reliable reporting.
• Report weekly in dollars on leads, signed cases, and cost per case.

Skills

Google Ads

Meta Ads

YouTube/CTV

Google Business Profile

Copywriting

Vendor management

Analytics

Cost-per-lead optimization

Tools

Google Ads Platform

Meta Ads Manager

YouTube Campaign Manager

Job description

We're one of Atlanta's fastest-growing personal-injury firms — revenue up 54% year-over-year. We're looking for an operator who can take a strategy and make it real across every platform we run — and own the number that actually matters: cost per signed case.

If you measure your work in impressions and likes, this isn't your role. If you measure it in dollars, leads, and cases — keep reading.

What you'll own

You are the human engine of our marketing machine. Strategy and analytics are handled at the firm level — your job is flawless execution and ownership across:

• Build & run the campaigns — Google Ads, Meta, YouTube/CTV, Google Business Profile. You personally build them, load the creative, watch delivery, frequency, and geo, and catch waste before it costs us.
• Write compliant, high-converting ad copy — headlines, primary text, CTAs that convert, written to clear Georgia Bar advertising rules (we'll train you on compliance; you bring the writing).
• Manage our creative bench — hire and ride herd on freelance video producers and designers to get spots and creative shipped on time and on brand. You direct production; you don't have to shoot it yourself.
• Keep the data clean — Case Type tracking, conversion tracking, and analytics. Our reporting is only as good as the plumbing you maintain.
• Report in dollars — weekly numbers tied to leads, signed cases, and cost per case. Not vanity metrics.

You're a fit if you have

• 3+ years hands-on personally building and running Google Ads and Meta accounts — not "managed an agency that did it." We'll ask you to walk us through an account you built.
• Lead-gen / local-services / performance background — law, home services, medical, or similar. You think in cost-per-lead and cost-per-acquisition, not brand impressions.
• Sharp copywriting — you can write an ad that makes the phone ring, and you understand testing the hook, not just the wording.
• Vendor management chops — you've hired, briefed, and (when needed) fired freelancers and agencies.
• Numbers fluency — you can tell the difference between a channel that drives leads and one that drives signed cases, and you optimize for the second.

Bonus points

• Experience writing for regulated industries (legal, medical, financial).
• Hands-on with CTV/streaming (Vibe, tvScientific, YouTube) or GBP/local SEO.
• You can produce basic video/design yourself — a plus, not required.

What we offer

• $80–95K base + performance bonus tied to the metrics that matter (cost per signed case, clean data, campaign results).
• Benefits (401(k) match, medical, dental, life, vision, and a monthly contribution to a LifeTime membership)
• A firm that is investing in growth, not cutting — real budget, real ambition to dominate the Atlanta market.
• Direct ownership and visibility. Small team, no bureaucracy, your work moves the needle immediately.
• A seat at a firm building a brand people in Atlanta (and the rest of the nation) will know by name.