Performance Creative Strategist - Creative - US Remote

Dept; New York (NY); Remote; USD 90,000 - 130,000; Full time

Job summary

DEPT® is seeking a Creative Strategist who blends creativity with data-driven insights to guide campaigns for global brands. You’ll translate metrics into actionable strategies and build messaging frameworks that resonate across audiences.

You’ll operate with creative and growth-minded stakeholders, driving testing, iteration, and optimization while maintaining client relationships and on-brand storytelling.

Qualifications

• 3+ years of experience in creative strategy, comms/content strategy, media buying, or performance marketing (agency experience strongly preferred).
• Deep knowledge of performance creative—especially across paid media channels such as Google UAC, TikTok, Snapchat, YouTube, and more.

Responsibilities

• Develop creative briefs and campaign strategies addressing audience barriers and opportunities.
• Analyze why creative concepts succeed or underperform and propose data-driven testing strategies.
• Serve as primary client contact, fluent in creative and performance conversations.
• Build trusted client relationships by delivering strategic solutions and polished work.
• Lead creative testing roadmaps across global accounts, tying testing to goals.
• Collaborate with media teams to connect testing results to KPIs such as CTR, CPA, conversions.
• Manage end-to-end creative workflows from briefing to optimization.
• Provide actionable feedback to sharpen storytelling and improve performance.
• Contribute to DEPT®’s thought leadership through case studies and client presentations.

Skills

Creative strategy

Performance marketing

Client relationships

Data analysis

Paid media

Tools

Google UAC

TikTok

Snapchat

YouTube

Job description

WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE:

We’re looking for a Creative Strategist who is equally creative and data-driven—someone who can translate performance metrics into actionable creative strategies, and build messaging frameworks that resonate with audiences. You’ll serve as both a client-facing strategic partner and an internal champion of creative testing, helping global brands unlock growth through smarter, more resonant advertising. This role requires comfort operating in two worlds:

• With creative stakeholders (e. g. , Art Directors, Designers, Brand Managers), you’ll speak to messaging strategy, audience insights, and barriers to entry.
• With growth-focused stakeholders, you’ll analyze KPIs and provide clear recommendations for testing, iteration, and optimization through hands-on data analysis.

WHAT YOU’LL DO

Strategy & Leadership

• Develop creative briefs and campaign strategies that address audience barriers, unlock opportunities for new audiences, and drive measurable performance.
• Analyze why creative concepts succeed or underperform, and propose testing strategies or iterations rooted in data and audience insight.
• Serve as a primary point of contact for clients, fluent in both creative and performance conversations and able to navigate with ease.
• Build strong, trusted client relationships by consistently delivering excellence through strategic solutions.
• Anticipate client needs, providing clear, data-driven recommendations and ensuring all work is polished, on-brand, and aligned to the brief.

Creative & Media Integration

• Write creative and media briefs that translate product, brand, and audience insights into high-performing concepts, grounded in performance data and prior testing.
• Lead creative testing roadmaps across global accounts, connecting messaging strategy directly to optimization goals.
• Partner with media teams to connect testing results back to key performance metrics (CTR, CPA, conversions).
• Collaborate with creative, design, and production teams to deliver assets that align with client objectives and media best practices.

Operational Excellence

• Manage end-to-end creative workflows, from briefing and production to iteration and optimization.
• Provide actionable, constructive feedback that sharpens storytelling and elevates creative performance.
• Prioritize creative pipelines effectively, balancing business goals, impact potential, and client expectations.

Thought Leadership & Insights

• Partner with internal and external research teams to conduct market research and trend analysis to inform creative direction.
• Analyze creative performance data and distill it into simple, actionable insights for clients and internal teams.
• Contribute to DEPT®’s thought leadership through case studies, content, and client presentations.

WHAT YOU’LL BRING

• 3+ years of experience in creative strategy, comms/content strategy, media buying, or performance marketing (agency experience strongly preferred).
• Deep knowledge of performance creative—especially across paid media channels such as Google UAC, TikTok, Snapchat, YouTube, and more.