Performance Creative Strategy Lead (Remote)

Wpromote; El Segundo (CA); Remote; USD 75,000 - 85,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break

Flexible schedules

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet보험

Sponsored life insurance

Short Term Disability insurance

Job summary

Wpromote is seeking a seasoned creative strategist to own the strategy, direction, and delivery of performance-driven creative for 2-5 client accounts. You will translate performance data into actionable creative roadmaps, craft briefs grounded in platform best practices, and partner with Media, Design, and Production to execute on timelines and budgets.

The role requires strong knowledge of Meta, TikTok, YouTube, and Amazon, plus the ability to present insights to clients and drive

Qualifications

• 3+ years of experience in performance creative, paid social, or a related field, preferably within an agency environment.
• 2+ years of experience owning client relationships and delivering creative tied to performance outcomes.
• Strong understanding of how creative and media work together with testing, scaling, and optimization strategies.
• Experience translating performance data into actionable creative direction and iteration plans.
• Proficiency with paid media platforms, especially Meta Ads Manager, and familiarity across TikTok, YouTube, and Amazon.

Responsibilities

• Owning the strategy, direction, and delivery of performance-driven creative across a book of business with 2-5 clients.
• Translating performance data into clear creative direction, including testing roadmaps and hypotheses.
• Developing briefs grounded in platform best practices and performance insights for messaging and copy.
• Partnering with Media teams to align on testing strategy, scaling opportunities, and optimization.
• Collaborating with Design and Production to manage timelines, budgets, and deliverables.
• Analyzing creative performance and synthesizing learnings into actionable insights.
• Applying understanding of platform dynamics to inform creative strategy.
• Supporting client communication by presenting concepts and recommendations.
• Contributing to creative testing frameworks and ways of working across accounts.
• Identifying opportunities to improve creative efficiency via tools and automation.
• Occasional travel to visit clients and attend meetings/events (1-3 times/year).

Skills

Performance creative

Paid social

Client relationships

Testing strategies

Data-driven direction

AI tools

Cross-functional collaboration

Emerging trends awareness

Creative messaging

Platform knowledge

Tools

Meta Ads Manager

TikTok

YouTube

Amazon

Job description

Wpromote is seeking a seasoned creative strategist to own the strategy, direction, and delivery of performance-driven creative for 2-5 client accounts. You will translate performance data into actionable creative roadmaps, craft briefs grounded in platform best practices, and partner with Media, Design, and Production to execute on timelines and budgets.

The role requires strong knowledge of Meta, TikTok, YouTube, and Amazon, plus the ability to present insights to clients and drive