Performance Creative Strategist / Graphic, Video & AI Designer

RxRoute / DirectMeds; Salt Lake City (UT); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical and Dental Insurance

Flex Time off after 90 days

Remote work option

Job summary

Direct Meds is hiring a Performance Creative Strategist / Graphic, Video & AI Designer. This remote role focuses on creating ad creative at scale for paid acquisition across multiple products, combining strategy with hands-on production.

You will own the creative engine, generating 10–20+ concepts weekly and 80+ finished assets per week, including statics, video, and variations. Prior experience with high-volume campaigns is essential.

Qualifications

• Must have a portfolio of performance creative.
• Experience producing high-volume ad creative under tight timelines.
• Hands-on with AI image, video, and copy tools and strong judgment.

Responsibilities

• Build and ship a high weekly volume of static and video ads across multiple products.
• Use AI and tools to multiply output while maintaining strategy.
• Iterate winners into new hooks, formats, and pages quickly.
• Brief editors/designers; write production briefs and direction.
• Keep brand standards and compliance at pace.

Skills

Portfolio of performance creative

High-volume ad production

AI image/video tools

Copywriting instincts

Meta Ads Manager

Video editing

Tools

Adobe Creative Suite

CapCut

Meta Ads Manager

Google/YouTube/Reddit

Triple Whale

Job description

Performance Creative Strategist / Graphic, Video & AI Designer

About Direct Meds

At Direct Meds, we prioritize care, trust, and solutions that focus on the individual. Headquartered in Salt Lake City, Utah, we are a fast-growing national team passionate about transforming the way people access the care they need. If you're driven by purpose and excited by growth, Direct Meds is the place to be.

Performance Creative Strategist / Graphic, Video & AI Designer

Full-Time | Fully Remote | Hiring ASAP

About the Job

Position: Performance Creative Strategist / Graphic, Video & AI Designer

Location: Fully remote - REQUIRED TO BE ELIGIBLE TO WORK IN THE US or CANADA

Schedule: Primarily U.S. business hours, with flexibility as needed

Reports to: VP Creative / CMO

Base Salary Range: $100,000–$140,000 + performance bonuses

Portfolio: Required. Applications without one will not be reviewed.

Note: The base salary range above is a good-faith estimate of the minimum and maximum target for this position. Actual compensation may vary based on the candidate's location, job-related skills, experience, and education.

We're hiring a Performance Creative Strategist / Graphic, Video & AI Designer who can produce a high volume of winning ad creative, fast. This is a performance marketing role, not a traditional design or social media job.

You’ll own the creative engine behind our paid acquisition across multiple products. That means coming up with the angles and building the ads yourself: statics, video, UGC-style edits, and variations.

You’ll use AI and modern creative tools to ship a lot of work each week without losing the strategy behind it.

This Is NOT

• A traditional brand design role
• A strategy-only role where someone else does all the building
• This is a senior level position. We are looking for experience and performance.

About Direct Meds

At Direct Meds, we prioritize care, trust, and solutions that focus on the individual.

Headquartered in Salt Lake City, Utah, we are a fast-growing national tele-health team passionate about transforming the way people access the care they need.

If you're driven by purpose and excited by growth, Direct Meds is the place to be.

The Core of This Role: Volume + Quality

Paid social rewards teams that test more. We need someone who can put out a lot of creative that is still good and strategically sound.

In a typical week you will:

• Develop 10–20+ new concepts and angles across 4–8+ products
• Produce 80+ finished, launch-ready ad assets across statics, video, and variations (We have an video editor and a designer who will assist you in your work)
• Turn one winning concept into many iterations: new hooks, headlines, formats, sizes, personas, and offers
• Go from idea to launch-ready creative in hours, not days
• Keep quality, brand standards, and compliance consistent at that pace

What We're Looking For

• A portfolio of performance creative work (required, see How to Apply)
• Proven ability to produce high volumes of ad creative on tight timelines
• Hands‑on skill with AI image, video, and copy tools, plus the judgment to know when the output is actually good
• Experience in DTC health, wellness, telehealth, supplements, beauty, nutra, or a similar direct-response category
• Experience with concepts that have spent $100K+/month
• A track record of ads that drove actual paid acquisition, not just attractive content
• A strong understanding of Meta buying and how creative volume and diversity affect scaling
• Strong copywriting instincts and excellent visual design skills
• Experience turning customer research, reviews, competitor ads, and offer insights into winning concepts
• The ability to run a creative pod without constant founder hand-holding
• Self‑motivation: you find opportunities and act on them without waiting for direction
• You are a master of Meta, Tiktok, Youtube, Reddit, Native AD creation and strategy.

You Should Understand

• Meta creative strategy and awareness levels
• Hooks, leads, mechanisms, and belief shifts
• UGC, statics, VSLs, advertorials, PDPs, and presells
• How to break down winning ads and find the pattern underneath
• How to read performance data, spot winners, and iterate quickly
• How to brief editors and designers when a project needs more hands

What You'll Be Responsible For

• Building and shipping a high weekly volume of static and video ads across multiple products
• Using AI and other creative tools to multiply output without losing strategic thinking
• Rapidly iterating winners into new hooks, formats, sizes, angles, and page concepts
• Researching competitor ads, reviews, Reddit, TikTok, YouTube, and customer psychology
• Working directly with media buyers to analyze performance and set testing priorities
• Killing weak ideas quickly when the data says to
• Creating concepts for advertorials, listicles, PDPs, and ad VSLs, and matching angles to the right landing page and offer
• Briefing video editors and other creative resources
• Writing larger production briefs, including scripts, budgets, production details, and creative direction
• Keeping an organized creative library and naming system so the team can track what was tested and why

What We're Not Looking For

Do not apply if:

• You don't have a portfolio of performance creative
• You can plan strategy but can't produce creative yourself
• You only manage campaigns but don't understand creative strategy
• You need the CMO to tell you every angle
• You've never worked within a real paid-social feedback loop
• Your experience is primarily organic/social content
• You're primarily a brand designer without direct-response experience
• You're an agency trying to sell services
• You need hand holding: At Direct Meds - You get creative freedom. You produce results.

Preferred Skills & Tools

• AI image, video, and copy generation tools
• Adobe Creative Suite (Photoshop, Premiere, After Effects) and/or CapCut
• Meta Ads Manager and Meta Ad Library
• Google / YouTube and Reddit
• Triple Whale

We have a proprietary AI creative tool that you'll use every day. You should be good at giving AI tools clear direction and the right inputs, and at applying the creative judgment needed to turn their output into ads that are ready to launch.

Core Skills

• AI-assisted design and video
• Performance creative strategy
• Graphic design and video creative
• Organization and self-management

Equipment Requirements

Candidates must have the following prior to their start date:

• High-speed internet connection.

Compensation

• Base Salary: $100,000–$140,000 per year, depending on experience
• Performance Bonuses: Breakout bonuses at various performance milestones
• We pay exceptionally well for creative that drives exceptional results.
• Medical and Dental Insurance
• Flex Time off after 90 days

We're looking for someone who can think, create, test, learn, and scale at speed. If you can turn customer psychology and performance data into a steady stream of creative that drives purchases, we want to hear from you.