Head of Performance Creative

Commure; United States; On-site; USD 120,000 - 190,000; Full time

Job summary

Commure is hiring a hands-on Head of Performance Creative to own the paid growth engine. You will craft distinct concepts, produce ads end-to-end with AI tools, and lead a small creator bench to power Meta and beyond.

You will report to the VP of Growth Operations and collaborate with Sales, RevOps, and Product to optimize qualified pipeline per dollar of creative spend.

Qualifications

• 5+ years in performance creative.
• Strong ability to derive insights from customer and sales calls.
• Ability to produce ads end-to-end with AI tools.

Responsibilities

• Mine customer insight from calls, tickets and onboarding notes.
• Own creative strategy with modular testing and clear kill metrics.
• Produce ads using AI tools, scripts, and editor briefs for fast delivery.
• Build a creator bench and manage consent and compliance for content.

Skills

Performance Creative

Ad Production

AI tools

Tools

Meta Ads Manager

AI video tools

Job description

At Commure, we're building the AI Operating System for healthcare, the foundation that defines how care is delivered, documented, and financed. Our platform spans the full care journey: Ambient AI and Dictation eliminating documentation burden at the point of care, intelligent Agents automating patient and revenue workflows, and autonomous RCM processing billions in claims, all on a single AI-native platform integrated with 60+ EHRs.

Healthcare carries a $1 trillion administrative burden and we're at the center of transforming it. Today, 500,000+ clinicians across 500+ healthcare organizations nationwide trust Commure to handle $25B+ in annual claims and support over 200 million patient interactions. Our latest $70M raise at a $7B valuation reflects the confidence the market has placed in this mission. We've also been named to the Fortune Future 50 list and the 2026 AI Breakthrough Awards for "Overall NLP Company of the Year."

Our team works directly alongside clinicians, not through layers of process, which means the gap between what you build and its impact on patient care is immediate. We move fast, deploy daily, and take full ownership from early thinking to production. If you're energized by hard problems, high stakes, and a team that holds itself to a high bar, you'll find your people here.

The future of healthcare is being built right now. Come deliver this transformation.

About the role

We're hiring a hands‑on Head of Performance Creative to own the creative engine behind our paid growth. On Meta today, creative is the targeting: the platform decides who sees an ad by reading the ad itself, and the accounts that win are the ones feeding it the most distinct, customer‑true concepts. You will be the person who makes that happen.

This is not a brand or content‑calendar role, and it is not an agency‑management role. You will listen to customer and sales calls, pull out the pains and the words clinics use, turn them into concepts, produce the ads yourself with AI tools and a small bench of creators, read what the account tells you, and feed the next round. Much of our analysis and reporting is already automated. Your job is the judgment, the customer insight and the output that automation cannot produce.

You’ll report to the VP of Growth Operations and work directly with Sales, RevOps and Product. You’ll own the creative pipeline for our paid accounts end to end, with a clear path to building a team as the engine proves out. The number you own is qualified pipeline per dollar of creative spend, not clicks and not raw leads.

What you’ll do

• Mine customer insight. Live in our customer and sales call recordings, support tickets and onboarding notes. Keep a current map of pains, objections and proof points by buyer: practice owner, clinic director, front desk, biller. Keep a library of verbatim quotes we are cleared to use.
• Own creative strategy. Turn that insight into a steady stream of structurally distinct concepts, each with a new angle, buyer or format, not a headline swap. Give each a hypothesis and a kill metric. Run a modular testing system underneath: once a concept wins, swap hooks, openers, calls to action and formats to find its ceiling. Decide what enters testing each week and what graduates to scaling.
• Make the ads. Produce statics and short video yourself with AI generation, editing and voice tools. Start from what we already have: hours of customer and sales calls, customer testimonial recordings, founder clips and product captures. Write the hooks and the scripts, cut the footage or brief an editor, and ship finished ads, not briefs. Target in the first 90 days: six or more new concepts into testing every week.
• Build the creator bench. Recruit, brief and direct clinicians, practice owners and UGC creators for testimonial and founder‑style content. Own consent, releases and claims compliance for everything that runs.
• Launch and QA your own ads. Build and launch inside Meta Ads Manager: naming conventions, primary text, headlines, placements, UTMs. Check every placement render before it goes live. A test that launches with a broken link or the wrong form is a wasted week.
• Read the data yourself. Work in the ad account and our dashboard without an analyst: hook rate, hold rate, cost per qualified lead by concept and audience, cohort reads that account for a multi‑week sales cycle. Separate creative effects from audience effects. Kill fast.
• Build with AI as a system. Prompt libraries, generation pipelines, agents that score tests and surface quotes. Improve the workflows we already run and build the ones we don't have. Catch what the AI gets wrong before it ships.
• Extend beyond Meta. Carry the message past the click. Keep ad copy, landing pages, forms and the first SDR touch telling the same story, and work with Sales and RevOps when they drift. Repurpose winning concepts into LinkedIn, YouTube and Google as those channels open.

What you have

What you have 5+ years in performance creative or creati