Performance Creative Lead

The Health Institute; Franklin (TN); On-site; USD 77,000 - 104,000; Full time

Job summary

The Health Institute is seeking a Performance Creative Manager to own strategy, development, testing, and execution of creative for a large paid media program. You will synthesize performance data into creative insights, develop new concepts and testing hypotheses, and drive high-quality creative from insight to launch.

This is a fast-paced, entrepreneurial role requiring ownership from insight to production, launch, analysis, and iteration.

Qualifications

• 5–8+ years in performance creative, paid social, or growth marketing.
• Ability to translate data into creative strategy and briefs.
• Experience managing high-volume creative production and partnerships.

Responsibilities

• Own performance creative strategy across paid media channels.
• Develop a continuous pipeline of concepts, hypotheses, iterations, and testing opportunities.
• Build weekly and monthly creative testing roadmaps aligned with goals.
• Develop concepts across video, static, UGC, creator content, testimonials and storytelling.
• Identify hooks, messages, angles, offers, formats, and storytelling approaches.
• Translate performance data into actionable creative recommendations.
• Own the creative production calendar and pipeline for paid media.
• Manage internal teams, agencies, creators, and freelancers.
• Turn strategy into clear, actionable briefs and deliver on time.
• Establish a structured testing methodology and document learnings.

Skills

Paid media

Creative strategy

Data analysis

Project management

Storytelling

UGC concepts

Job description

The Health Institute is seeking a Performance Creative Manager to own strategy, development, testing, and execution of creative for a large paid media program. You will synthesize performance data into creative insights, develop new concepts and testing hypotheses, and drive high-quality creative from insight to launch.

This is a fast-paced, entrepreneurial role requiring ownership from insight to production, launch, analysis, and iteration.