Performance Creative Designer - Growth-Driven Ad Strategy

Caldera + Lab; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Job summary

Caldera + Lab is seeking a Performance Creative Designer to transform static paid-social creative into a reliable growth engine, starting with Meta. You will shape ideas from customer insight, product truths, and performance data, then own the asset from concept through final execution.

Reporting to the Growth Team's Director, you’ll move quickly while protecting the brand, building repeatable learning systems, and crafting testable variations that improve performance across campaigns.

Qualifications

• 3–5+ years creating paid-social, direct-response, or performance creative for a DTC brand, consumer brand, or agency.
• Hands-on experience using AI image tools, workflow automation, and agentic systems as part of reliable production workflows.
• A portfolio showing real paid creative context: the hypothesis or brief, what you made, how it performed, and what you learned.
• A practical understanding of paid social and consumer psychology; explain why hooks, proof points, visuals influence behavior.
• Fluency in Figma, Canva, and Adobe Creative Suite plus knowledge of Meta placements and specifications.
• Strong visual-design fundamentals: hierarchy, typography, composition, image selection, retouching, layout.
• Experience building or working from organized asset, insight, prompt, or brand libraries.

Responsibilities

• Develop static-ad concepts from insights, product truths, and performance learnings.
• Own Meta static ads and carousels from concept to final execution, with variants across headlines and visuals.
• Create testable variations quickly while maintaining quality and clarity.
• Stay current with AI tools and agentic workflows; apply human judgment to final assets.
• Protect brand standards, product accuracy, and platform compliance in ads.
• Review creative results with Growth and turn learnings into the next test.

Skills

Paid-social design

Figma

Adobe Creative Suite

AI image tools

Portfolio storytelling

Consumer psychology

Collaboration

Tools

Adobe Photoshop

Adobe Illustrator

Canva

Job description

Caldera + Lab is seeking a Performance Creative Designer to transform static paid-social creative into a reliable growth engine, starting with Meta. You will shape ideas from customer insight, product truths, and performance data, then own the asset from concept through final execution.

Reporting to the Growth Team's Director, you’ll move quickly while protecting the brand, building repeatable learning systems, and crafting testable variations that improve performance across campaigns.