Performance Copywriter (Contract) - Conversion Hooks

ROKA; Austin (TX); On-site; USD 55,000 - 96,000; Part time

Job summary

ROKA, an Austin-based performance eyewear brand, seeks a contract Copywriter who writes sharp, action-driving short-form copy for email subject lines, hero headlines, ad hooks, and CTAs across digital channels.

You will craft concise product messaging, collaborate with marketing, test ideas, and iterate using data. The role requires 3+ years of copywriting in a consumer brand, a strong portfolio, and a disciplined, independent work style.

Qualifications

• 3+ years of copywriting experience in a fast-paced consumer brand environment.
• Strong portfolio demonstrating range across email, web, campaigns, and product copy.
• Exceptional writing, editing, and proofreading skills with high attention to detail.
• Proven ability to write concise, conversion-focused short-form copy.
• Strong instinct for hooks, urgency, clarity, and attention-grabbing headlines.
• Strong understanding of audience, tone, and what drives engagement and action.
• Comfortable working independently while managing multiple projects and deadlines.
• Highly organized, responsive, and able to incorporate feedback efficiently.
• Collaborative mindset with strong communication skills.
• Curiosity and a bias toward learning — you actively seek to understand the product, customer, and market.

Responsibilities

• Write customer-facing short-form copy across marketing channels, including email, paid ads, website headers, landing pages, and campaign assets
• Develop high-converting email subject lines, preview text, and headline hooks
• Create compelling ad copy, web hero messaging, CTAs, and promotional headlines
• Craft concise product messaging that clearly communicates features, benefits, and performance advantages
• Partner with creative and marketing teams on campaign concepts, messaging angles, and testing ideas
• Continuously iterate on copy based on performance data, feedback, and channel learnings
• Research customer insights, product reviews, and competitive positioning to strengthen messaging
• Support ongoing website updates, launches, and seasonal campaign refreshes
• Help maintain a consistent, conversion-driven brand voice across all short-form touchpoints

Skills

Copywriting

Portfolio evidence

Editing & proofreading

Concise short-form copy

Hooks & headlines

Audience understanding

Independent work

Organization

Collaboration

Curiosity

Job description

ROKA, an Austin-based performance eyewear brand, seeks a contract Copywriter who writes sharp, action-driving short-form copy for email subject lines, hero headlines, ad hooks, and CTAs across digital channels.

You will craft concise product messaging, collaborate with marketing, test ideas, and iterate using data. The role requires 3+ years of copywriting in a consumer brand, a strong portfolio, and a disciplined, independent work style.