Performance Analytics Analyst - Data Insights & Dashboards

Horizon Media; New York (NY); On-site; USD 66,000 - 75,000; Full time

Job summary

Horizon Media, based in New York, seeks an Analyst, Performance Media Analytics to support client campaigns within the PM Analytics Department. The ideal candidate understands digital metrics from both brand and direct response views and has a track record of building analytic approaches across a broad client mix.

This role helps shape Horizon's analytics strategy and infrastructure for existing clients and new business, offering opportunities to drive innovation and thought leadership in a

Qualifications

• Strong analytical skills enabling data-driven insights.
• Expertise in Excel and PowerPoint.
• Basic knowledge of Knime, SQL, R and Python.
• Experience with Tableau or similar visualization tools.
• Excellent verbal and written communication.
• 1-2 years data analytics or paid media experience.

Responsibilities

• Communicate concise data points, trends and measurement strategies to a broad audience of both technical and non-technical teams.
• Collaborate with media planning and brand strategy teams to develop KPI’s and reporting methodologies/approaches that match campaign and brand goals.
• Develop processing workflows for data aggregation, cleansing and harmonization across multiple media platforms.
• Establish QA protocols to ensure accuracy and data granularity for analyses.
• Build robust data visualizations and interactive dashboards that are capable of delivering information in an intelligent and digestible manner.
• Bring forward insights, results, and suggest optimizations to improve said results.
• Peel through layers of reported data, disregarding the unnecessary, to deliver analysis and insight to both internal and external client constituents.

Skills

Analytical skills

Excel

PowerPoint

Communication

Time management

Organizational skills

Tableau

Data visualization

Tools

Knime

SQL

R

Python

Job description

Horizon Media, based in New York, seeks an Analyst, Performance Media Analytics to support client campaigns within the PM Analytics Department. The ideal candidate understands digital metrics from both brand and direct response views and has a track record of building analytic approaches across a broad client mix.

This role helps shape Horizon's analytics strategy and infrastructure for existing clients and new business, offering opportunities to drive innovation and thought leadership in a