Analyst, Performance Media Analytics

Horizon Media; New York (NY); On-site; USD 66,000 - 75,000; Full time

Job summary

Horizon Media, based in New York, seeks an Analyst, Performance Media Analytics to support client campaigns within the PM Analytics Department. The ideal candidate understands digital metrics from both brand and direct response views and has a track record of building analytic approaches across a broad client mix.

This role helps shape Horizon's analytics strategy and infrastructure for existing clients and new business, offering opportunities to drive innovation and thought leadership in a

Qualifications

• Strong analytical skills enabling data-driven insights.
• Expertise in Excel and PowerPoint.
• Basic knowledge of Knime, SQL, R and Python.
• Experience with Tableau or similar visualization tools.
• Excellent verbal and written communication.
• 1-2 years data analytics or paid media experience.

Responsibilities

• Communicate concise data points, trends and measurement strategies to a broad audience of both technical and non-technical teams.
• Collaborate with media planning and brand strategy teams to develop KPI’s and reporting methodologies/approaches that match campaign and brand goals.
• Develop processing workflows for data aggregation, cleansing and harmonization across multiple media platforms.
• Establish QA protocols to ensure accuracy and data granularity for analyses.
• Build robust data visualizations and interactive dashboards that are capable of delivering information in an intelligent and digestible manner.
• Bring forward insights, results, and suggest optimizations to improve said results.
• Peel through layers of reported data, disregarding the unnecessary, to deliver analysis and insight to both internal and external client constituents.

Skills

Analytical skills

Excel

PowerPoint

Communication

Time management

Organizational skills

Tableau

Data visualization

Tools

Knime

SQL

R

Python

Job description

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Job Description

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Job Summary

The Analyst, Performance Media Analytics will help to support client under our PM Analytics Department. The ideal candidate will have an understanding of digital metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of clients. A major responsibility of this role will be to help build the Horizon Media approach and infrastructure for analytics on existing clients as well as new business. This is a unique opportunity for motivated individuals to help drive innovation and thought leadership throughout a vibrant and dynamic organization.

What You’ll Do

25% Data Communication/Cross-Functional Collaboration

• Communicate concise data points, trends and measurement strategies to a broad audience of both technical and non-technical teams
• Collaborate with media planning and brand strategy teams to develop KPI’s and reporting methodologies/approaches that match campaign and brand goals

25% KPI/Reporting Methodology Development

• Develop processing workflows for data aggregation, cleansing and harmonization across multiple media platforms
• Establish QA protocols to ensure accuracy and data granularity for analyses

25% Dashboard/Visualization Building

• Build robust data visualizations and interactive dashboards that are capable of delivering information in an intelligent and digestible manner

25% Analyze Information

• Bring forward insights, results, and suggest optimizations to improve said results
• Peel through layers of reported data, disregarding the unnecessary, to deliver analysis and insight to both internal and external client constituents

Who You Are

• An analytical mindset with the ability to communicate findings to others
• An independent worker with strong time management and organization skills
• A problem solver with the ability to develop creative solutions
• A strong team player, willing to roll up your sleeves and collaborate with others
• Nimble and flexible with ability to succeed in a fast-paced environment
• Detail oriented with a commitment to follow through

Preferred Skills & Experience

• Strong analytical skills are required, including the ability to analyze raw data, identify trend drivers, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications
• Expertise in Microsoft Excel and PowerPoint
• Basic knowledge of data structuring with Knime, SQL, R, Python preferred.
• Creative/curious approach to ramping up understanding aspects of digital advertising, digital media strategy and standard media measurement
• Strong organizational skills, with the ability to aggregate information and data from multiple sources
• Experience with Tableau or other data visualization/dashboarding tools preferred
• Excellent verbal and written communication skills, with ability to convey and package technical findings in layman’s terms
• 1-2 years data & analytics or paid media experience preferred.

Certificates, Licenses and Registrations

N/A

Physical Activity and Work Environment

N/A

#HM

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$66,300.00 - $75,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach.

We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.