Pediatric Media Brand Manager — Growth & Strategy

Abbott Laboratories, Limited. Saint Laurent, Québec, Canada; Columbus (OH); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Abbott is seeking a Brand Manager, Media – Pediatric Nutrition to lead national and retail media strategy for pediatric brands. This on-site role partners with internal teams and agencies to translate business goals into integrated digital media plans across paid search, social, OTT/OLV, display and retail channels.

The role manages budgets and forecasts, analyzes performance and KPIs, informs creative development, and provides insights to optimize campaign impact and audience engagement.

Description du poste

Abbott is seeking a Brand Manager, Media – Pediatric Nutrition to lead national and retail media strategy for pediatric brands. This on-site role partners with internal teams and agencies to translate business goals into integrated digital media plans across paid search, social, OTT/OLV, display and retail channels.

The role manages budgets and forecasts, analyzes performance and KPIs, informs creative development, and provides insights to optimize campaign impact and audience engagement.