Patient Experience & Consumer Marketing Director

Amgen Inc. (IR); Thousand Oaks (CA); Hybrid; USD 184,000 - 249,000; Full time

Benefits offered by this job

Total Rewards Plan

Stock-based long-term incentives

Remote work arrangements

Bi-annual company-wide shutdowns

Job summary

Amgen Inc. is seeking a Director of Patient Engagement and Consumer Marketing to join the U.S. Oncology Marketing team.

This senior role shapes patient engagement and consumer marketing strategy within Prostate Cancer, bringing patient voices into planning and execution. A high-impact consumer capability will be built, with launch readiness planning as the business expands. The candidate will blend patient/consumer marketing expertise with strategic thinking, cross-functional leadership, and a

Qualifications

• Doctorate degree plus 4+ years of marketing/commercial experience OR
• Master's degree plus 8 years of marketing/commercial experience OR
• Bachelor's degree plus 10 years of marketing/commercial experience OR
• Associate's degree plus 12 years of marketing/commercial experience OR
• High school diploma with 14 years of marketing/commercial experience.

Responsibilities

• Lead development of U.S. patient engagement and consumer marketing strategies, plans, and programs for the Prostate Cancer business.
• Develop a deep understanding of patient, care partner, and customer journeys; use insights to identify unmet needs and inform priorities.
• Translate insights into patient education, disease awareness, consumer activation, and customer experience initiatives.
• Build and manage an integrated learning agenda across market research, analytics, agency partners, advocacy engagement, and campaign performance.
• Lead agency strategy, content development, channel planning, budget management, governance, and performance measurement.
• Partner with U.S. HCP Marketing, Digital and Omnichannel, Market Research, Analytics, Medical, Access, Corporate Affairs, and other teams for cohesive customer experience.
• Lead launch readiness for future lifecycle opportunities, building on insights and learning.
• Collaborate with cross-functional leaders to translate strategy into coordinated plans, with clear accountability and execution priorities.
• Operate in compliance with all applicable legal, regulatory, and compliance requirements.

Skills

Patient engagement

Consumer marketing

HCP marketing

Education

Doctorate degree

Master's degree

Bachelor's degree

Associate's degree

High school diploma

Job description

Amgen Inc. is seeking a Director of Patient Engagement and Consumer Marketing to join the U.S. Oncology Marketing team.

This senior role shapes patient engagement and consumer marketing strategy within Prostate Cancer, bringing patient voices into planning and execution. A high-impact consumer capability will be built, with launch readiness planning as the business expands. The candidate will blend patient/consumer marketing expertise with strategic thinking, cross-functional leadership, and a