Director Patient Engagement and Consumer Marketing

Amgen; Thousand Oaks (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Amgen seeks a Director of Patient Engagement and Consumer Marketing to lead the U.S. Oncology Marketing team, focusing on the Prostate Cancer business. The role shapes patient engagement and consumer marketing strategy and brings patient voices into planning and execution.

The position requires deep patient and consumer marketing expertise, strong strategic thinking, and cross-functional leadership to translate insights into action. Domestic travel is expected.

Qualifications

• Doctorate, Master's, Bachelor's, Associate's, or high school with extensive marketing experience.
• Experience in patient engagement, consumer marketing, and/or HCP marketing in biopharma or healthcare.
• Oncology or complex-launch experience is preferred.

Responsibilities

• Lead U.S. patient engagement and consumer marketing strategies for the Prostate Cancer business.
• Translate patient insights into education, awareness, activation, and customer experience initiatives.
• Oversee learning agenda across market research, analytics, and agency partners.
• Manage budgets, governance, and performance measurement for patient and consumer programs.
• Collaborate with cross-functional teams to ensure cohesive customer experiences.

Skills

Patient engagement

Consumer marketing

HCP marketing

Leadership

Cross-functional collaboration

Education

Doctorate degree

Master's degree

Bachelor's degree

Associate's degree

Job description

Career Category

Sales & Marketing Operations

Job Description

Join Amgen's Mission of Serving Patients

At Amgen, if you feel like you're part of something bigger, it's because you are. Our shared mission-to serve patients living with serious illnesses-drives all that we do.

Since 1980, we've helped pioneer the world of biotech in our fight against the world's toughest diseases. With our focus on four therapeutic areas -Oncology, Inflammation, General Medicine, and Rare Disease- we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you'll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you'll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Director Patient Engagement and Consumer Marketing

Amgen is seeking a Director of Patient Engagement and Consumer Marketing to join the U.S. Oncology Marketing team. This is a critical leadership role within the U.S. Prostate Cancer business, responsible for shaping patient engagement and consumer marketing strategy and bringing the voice of patients, care partners, and the broader care community into strategic planning and execution.

The Director will build a high-impact consumer capability for a complex oncology market and lead launch readiness planning as the business grows. The successful candidate will combine deep patient and consumer marketing expertise with strategic thinking, cross-functional leadership, and a demonstrated ability to translate insight into action.

What you will do

• Lead development of U.S. patient engagement and consumer marketing strategies, plans, and programs for the Prostate Cancer business.
• Develop a deep understanding of patient, care partner, and client journeys; use qualitative and quantitative insights to identify unmet needs and inform strategic priorities.
• Translate insights into patient education, disease awareness, consumer activation, and customer experience initiatives that are measurable, compliant, and fit for purpose.
• Build and manage an integrated learning agenda across market research, analytics, agency partners, advocacy engagement, and campaign performance; apply learning to optimize strategy and execution.
• Lead agency strategy, content development, channel planning, budget management, governance, and performance measurement for patient and consumer initiatives.
• Partner with U.S. HCP Marketing, Digital and Omnichannel, Market Research, Analytics, Medical, Access, Corporate Affairs, and other cross-functional teams to ensure a cohesive customer experience.
• Lead launch readiness for future lifecycle opportunities, building on insights, capabilities, and customer learning established through the initial phases of the business.
• Partner closely with the HCP Promotion Director and other cross functional leaders to translate the integrated strategy into coordinated HCP and consumer plans, with clear accountabilities and execution priorities.
• Operate in accordance with all applicable legal, regulatory, and compliance requirements.

Expected travel (domestic and international) is 25%

Win

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The [vital attribute] professional we seek is a [type of person] with these qualifications.

Basic Qualifications:

• Doctorate degree and 4 years of marketing and/or commercial experience, OR
• Master's degree and 8 years of marketing and/or commercial experience, OR
• Bachelor's degree and 10 years of marketing and/or commercial experience, OR
• Associate's degree and 12 years of marketing and/or commercial experience, OR
• High school diploma / GED and 14 years of marketing and/or commercial experience.

Preferred Qualifications:

• Demonstrated experience in patient engagement, consumer marketing, and/or HCP marketing experience, or related roles within biopharma or healthcare.
• Oncology, specialty care, or complex-launch experience strongly preferred.
• Experience leading integrated HCP and consumer marketing strategies and working effectively across commercial, medical, access, analytics, and corporate affairs functions.
• Strong understanding of patient journeys, advocacy ecosystems, access considerations, and the needs of patients and care partners in serious disease.
• Proven ability to lead agencies and cross-functional teams, manage complex projects and budgets, and deliver measurable business results.
• Ability to work effectively in ambiguity, make sound strategic choices, and influence senior stakehol