Director, Patient Experience & Head & Neck Oncology Marketing

Genmab A/S; Princeton (NJ); Hybrid; USD 176,400 - 264,600; Full time

Benefits offered by this job

401(k) Plan: 100% match on the first 6

Health Benefits: Two medical plan + HD

Voluntary Plans: Critical illness, etc

Time Off: Paid vacation, sick leave, ̂

Support Resources: Backup care, family

Additional Perks: Commuter benefits,tu

Job summary

Genmab is seeking an Associate Director, Patient Experience and Consumer Marketing (Head & Neck Oncology) to lead patient engagement and support initiatives, improving navigation and access while strengthening overall patient experience in HNSCC. The role collaborates with Advocacy and Patient Services Marketing teams to ensure aligned education, support, and engagement across the care continuum.

The position reports to the Senior Director of the Petosemtamab Marketing team, requires

Qualifications

• A minimum of a bachelor’s degree is required; an MBA is preferred.
• 8+ years of professional, relevant experience required, including US or Global in-line patient and consumer marketing within regulated environments.
• Oncology/HNSCC marketing experience highly preferred. Accelerated approval experience is highly preferred.
• Strategic and creative mindset. Ability to translate insights into actionable strategies.
• Proven track record of brand performance, including developing strategies and tactics with measurable impact.
• Track record of driving strong cross-functional collaboration and achieving team-oriented goals
• Excellent verbal and written communication skills for various audiences, including management teams.
• Ability to lead and motivate cross-functional team members and stakeholders. "One team" mentality.
• Experience working in an emerging organization’s highly complex, dynamic environment preferred. Self-starter with strong initiative, proactive and solutions-oriented, and can function autonomously.
• Ability to thrive in a rapidly evolving, fast-paced work environment.
• Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization.
• A strong desire to grow within the organization, taking on roles of increasing responsibility.
• Commitment to the corporate culture of innovation, customer and patient-centricity, inclusion, and compliance.
• Ability to travel domestically

Responsibilities

• Shape key strategies, pull through prioritized tactics, and achieve the overall brand vision set by Genmab organizational leadership
• Lead development of the patient experience strategy aligned to brand strategic imperatives and launch objectives
• Identify unmet patient and caregiver needs and translate insights into actionable support initiatives and engagement strategies
• Partner closely with the internal Advocacy team to support engagement strategies with patient advocacy organizations and community stakeholders
• Partner closely with the Patient Services Marketing team to align patient support strategies, educational resources, and patient engagement initiatives
• Help shape patient support experiences across access, navigation, affordability, and survivorship touchpoints
• Support development of patient-focused educational resources and engagement initiatives across personal and non-personal channels
• Ensure patient and caregiver perspectives are incorporated into program design, resource development, and customer engagement strategies
• Partner with omnichannel COE to support patient engagement journeys and scalable digital support initiatives
• Monitor emerging trends, unmet needs, and advocacy landscape dynamics within head and neck cancer
• Collaborate with field leadership and cross-functional partners to improve awareness and utilization of patient support resources
• Develop resources for CNEs and patient focused programming
• Manage project timelines, budgets, and all key deliverables aligned to brand goals
• Optimize patient journeys by leveraging data, segmentation, and personalization strategies

Skills

Patient experience strategy

Cross-functional collaboration

Oncology marketing

Strategic thinking

Leadership

Education

Bachelor's degree

MBA preferred

Job description

Genmab is seeking an Associate Director, Patient Experience and Consumer Marketing (Head & Neck Oncology) to lead patient engagement and support initiatives, improving navigation and access while strengthening overall patient experience in HNSCC. The role collaborates with Advocacy and Patient Services Marketing teams to ensure aligned education, support, and engagement across the care continuum.

The position reports to the Senior Director of the Petosemtamab Marketing team, requires