Pathology Commercial Marketing Director

NeoGenomics; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

NeoGenomics is seeking a Pathology Commercial Marketing Director to lead the development and execution of the pathology marketing strategy, drive market growth, brand positioning, and customer engagement across modalities. You will leverage market intelligence and data-driven tactics to strengthen relationships, expand market presence, and measure impact through disciplined execution and optimization.

The role requires strong cross-functional collaboration and ~30% travel to support Oncology

Qualifications

• Bachelor’s Degree required; Master’s degree preferred.
• 12+ years of progressive marketing experience in diagnostics or healthcare.
• Experience growing or expanding customer relationships into new product lines or service areas.
• Experience owning a marketing budget, including selecting and managing external research vendors.
• Track record of independent strategy development and execution.
• Strong cross-functional collaboration with Sales leadership as a strategic partner.

Responsibilities

• Define segmentation and account intelligence for Pathology audience.
• Own vendor selection and budget for external research.
• Prioritize segment strategy across the buyer’s journey with retention focus.
• Lead the creation of segment-specific marketing programs with Creative, Digital, and external partners.
• Center programs on audience outcomes, not the test itself.
• Prototype and test programs quickly, scaling successful initiatives.
• Own day-to-day sales partnership for oncology and marketing interface with Oncology Sales leadership.
• Define KPIs and reallocate budgets based on performance.

Skills

Marketing strategy

Cross-functional collaboration

Analytical mindset

Budget management

Vendor management

Strategic thinking

Sales partnership experience

Education

Bachelor's degree

Master's degree preferred

Job description

Are you motivated to participate in a dynamic, multi-tasking environment? Do you want to join a company that invests in its employees? Are you seeking a position where you can use your skills while continuing to be challenged and learn? Then we encourage you to dive deeper into this opportunity.

We believe in career development and empowering our employees. Not only do we provide career coaches internally, but we offer many training opportunities to expand your knowledge base! We have highly competitive benefits with a variety of HMO and PPO options. We have company 401k match along with an Employee Stock Purchase Program. We have tuition reimbursement, leadership development, and even start employees off with 16 days of paid time off plus holidays. We offer wellness courses and have highly engaged employee resource groups. Come join the Neo team and be part of our amazing World Class Culture!

NeoGenomics is looking fora Pathology Commercial Marketing Director who wants to continue to learn in order to allow our company to grow.

Now that you know what we're looking for in talent, let us tell you why you'd want to work at NeoGenomics: As an employer, we promise to provide you with a purpose-driven mission in which you have the opportunity to save lives by improving patient care through the exceptional work you perform. Together, we will become the world's leading cancer reference laboratory.

Position Summary

The Pathology Commercial Marketing Director is responsible for developing and executing the commercial marketing strategy for NeoGenomics' Pathology business. This role drives market growth, brand positioning, and customer engagement across the pathology segment, ensuring NeoGenomics is recognized as a trusted, preferred partner across all pathology modalities. By leveraging market intelligence, customer insights, and data-driven marketing strategies, they will strengthen existing relationships, expand market presence, and deliver measurable business impact through disciplined execution and continuous optimization of commercial marketing initiatives.

Core Responsibilities

• Define and build segmentation and account intelligence for Pathology audience
• Own vendor selection and budget for external research, closing intelligence gaps beyond what internal data can answer
• Prioritize segment strategy across the buyer’s journey, leading with retention and expansion to deepen existing relationships, paired with modality-specific awareness/consideration to earn preferred-partner recognition across all pathology modalities
• Lead the creation of segment-specific marketing programs and resources, building on Product Marketing’s positioning and messaging, partnering with Creative, Digital, and external partners to execute
• Center every program on the outcome the audience needs, not the test itself
• Prototype and test new programs quickly, using early signal to decide what to scale, adjust, or kill, moving in weeks and months, not waiting a year to know what’s working
• Own the day-to-day sales partnership for oncology, serving as the direct commercial marketing interface with Oncology Sales leadership
• Define the KPIs that measure success for each program, with full authority to reprioritize investment within budget and to build the case for reallocation across budgets

Education and Experience

• Bachelor’s Degree required, Master preferred
• 12+ years of progressive marketing experience, in diagnostics or healthcare
• Demonstrated experience growing or expanding existing customer relationships into new product lines or service area
• Demonstrated experience owning a marketing budget, including selecting and managing external research or agency vendors directly
• Track record of setting strategy independently rather than executing against a plan set by someone above them
• Demonstrated comfort operating as a senior individual contributor, accountable for strategy and execution, without a layer of leadership above managing the details
• Experience partnering with Sales leadership as a strategic peer, not a service function
• Experience growing or expanding an existing customer relationship into new product lines or service areas, distinct from new-customer acquisition
• Analytical fluency: comfortable defining KPIs, reading performance data, and making the call to scale, adjust, or kill a program
• Experience running fast test-and-learn cycles rather than long planning processes before launch
• Strong cross-functional collaboration skills, able to direct the work of Creative, Digital, and outside partners without formal authority over them

Travel: 30%, including overnight travel