Parts Counter Specialist – Customer-Focused & Efficient

Sonic Powersports; San Diego (CA); On-site; USD 20,000 - 29,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401(k) with Company Match

Paid Time Off, Increases with Tenure

Closed on Thanksgiving & Christmas

Employee Pricing on Vehicles, Parts &

Service

Free & Discounted Gym Memberships

Travel Discounts on Hotels, Flights &

Rentals

OEM Certification & Paid Manufacturer

Training Opportunities

Career Growth within a Fortune 500

Job summary

Sonic Powersports in San Diego is seeking a Counter Parts Associate to provide professional customer service and support the daily operations of the Parts Department. You will assist customers with parts and accessory needs, process sales transactions, and help manage inventory.

The role requires strong product knowledge, attention to detail, and the ability to multitask in a fast-paced dealership environment. Weekend and extended hours may be required.

Qualifications

• Previous customer service, retail, cashiering, automotive, powersports, or parts experience preferred.
• Harley-Davidson or powersports parts knowledge is a plus.
• Strong attention to detail and organizational skills.
• Ability to effectively multi-task in a fast-paced environment.
• Strong verbal and written communication skills.
• Basic computer and point-of-sale system proficiency.
• Ability to learn dealership systems, parts catalogs, inventory procedures, and product information.
• Dependable, punctual, and able to work effectively as part of a team.

Responsibilities

• Provide exceptional customer service to retail customers, technicians, and dealership personnel.
• Greet customers and assist with parts, accessories, merchandise, and product-related inquiries.
• Look up parts using dealership parts catalogs, electronic systems, and other available resources.
• Process and track customer parts orders, including checking availability, pricing, and order status.
• Accurately process sales, returns, exchanges, and other customer transactions.
• Operate the dealership point-of-sale/cashiering system and accurately handle cash and credit-card transactions.
• Answer incoming telephone calls and assist customers or direct calls to the appropriate department.
• Receive, verify, organize, stock, and maintain incoming parts and merchandise.
• Assist with inventory control, cycle counts, inventory adjustments, and maintaining accurate inventory records.
• Maintain an organized, clean, and professional parts counter and customer-facing area.
• Ensure accuracy when handling part numbers, quantities, pricing, customer orders, and transactions.
• Communicate effectively with customers, technicians, sales personnel, management, and other dealership departments.
• Maintain knowledge of Harley-Davidson parts, accessories, merchandise, and dealership procedures.
• Multi-task and prioritize responsibilities while maintaining accuracy and customer service standards.
• Assist with dealership events, special events, and extended business hours as required.
• Perform other duties and responsibilities as assigned by Parts Department management.

Skills

Customer service

Retail experience

Cashier experience

PowerSports knowledge

Attention to detail

Multi-tasking

Verbal communication

Written communication

POS proficiency

Learning dealership systems

Tools

POS system

Parts catalogs

Job description

Sonic Powersports in San Diego is seeking a Counter Parts Associate to provide professional customer service and support the daily operations of the Parts Department. You will assist customers with parts and accessory needs, process sales transactions, and help manage inventory.

The role requires strong product knowledge, attention to detail, and the ability to multitask in a fast-paced dealership environment. Weekend and extended hours may be required.