Partnership Marketing Lead — Sponsorship & VIP Experiences

IMSA - International Motor Sports Association; Daytona Beach (FL); Vor Ort; USD 50.000 - 75.000; Vollzeit

Zusammenfassung

IMSA is seeking an experienced Senior Coordinator, Partnership Marketing to support strategic corporate partnerships and drive activations. Based in Daytona Beach, FL, you will manage delivery, coordinate VIP experiences, and collaborate across tracks, agencies, and internal teams.

You will build relationships, plan at-track hospitality, and ensure timely execution of sponsorship programs while leveraging technology and data to grow partner value throughout the racing season.

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications, Sports Management or related field and equivalent experience.
• 1–3 years in partnership marketing, sponsorship activation, event marketing, sports marketing or hospitality.
• Strong project management and organizational skills in fast-paced environments.
• Excellent written and verbal communication for partner, client and internal stakeholders.
• Experience coordinating events, hospitality programs, sponsorship activations, or client-facing initiatives.

Aufgaben

• Manage day-to-day execution of assigned partnerships, ensuring obligations, activation programs, and deliverables are fulfilled on time.
• Build and maintain relationships with partner contacts and identify opportunities to maximize IMSA investment value.
• Coordinate partnership communications, reporting, research insights, event logistics, executive briefings, and guest management.
• Plan and execute at-track activations, hospitality programs, VIP experiences, suite operations, and partner engagement opportunities.
• Collaborate with internal teams, tracks, agencies, and external stakeholders to deliver seamless partnership execution.
• Manage distribution and tracking of credentials, parking passes, suite access, VIP experiences, and Victory Lane celebrations.
• Develop and maintain partnership collateral, presentations, activation materials, and event resources.
• Serve as at-track manager of the IMSA Business Center and support partnership initiatives at race weekends and partner events.

Kenntnisse

Project management

Relationship building

Event coordination

Hospitality programs

Client services

Communication skills

Microsoft Office

Adobe Photoshop

AI tools

Ausbildung

Bachelor's degree in Marketing, Business, Communications, Sports Management

Tools

Microsoft Office

Adobe Photoshop

Jobbeschreibung

IMSA is seeking an experienced Senior Coordinator, Partnership Marketing to support strategic corporate partnerships and drive activations. Based in Daytona Beach, FL, you will manage delivery, coordinate VIP experiences, and collaborate across tracks, agencies, and internal teams.

You will build relationships, plan at-track hospitality, and ensure timely execution of sponsorship programs while leveraging technology and data to grow partner value throughout the racing season.