Partnerships Marketing Specialist

IMSA - International Motor Sports Association; Daytona Beach (FL); On-site; USD 50,000 - 75,000; Full time

Job summary

IMSA is seeking an experienced Senior Coordinator, Partnership Marketing to support strategic corporate partnerships and drive activations. Based in Daytona Beach, FL, you will manage delivery, coordinate VIP experiences, and collaborate across tracks, agencies, and internal teams.

You will build relationships, plan at-track hospitality, and ensure timely execution of sponsorship programs while leveraging technology and data to grow partner value throughout the racing season.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Sports Management or related field and equivalent experience.
• 1–3 years in partnership marketing, sponsorship activation, event marketing, sports marketing or hospitality.
• Strong project management and organizational skills in fast-paced environments.
• Excellent written and verbal communication for partner, client and internal stakeholders.
• Experience coordinating events, hospitality programs, sponsorship activations, or client-facing initiatives.

Responsibilities

• Manage day-to-day execution of assigned partnerships, ensuring obligations, activation programs, and deliverables are fulfilled on time.
• Build and maintain relationships with partner contacts and identify opportunities to maximize IMSA investment value.
• Coordinate partnership communications, reporting, research insights, event logistics, executive briefings, and guest management.
• Plan and execute at-track activations, hospitality programs, VIP experiences, suite operations, and partner engagement opportunities.
• Collaborate with internal teams, tracks, agencies, and external stakeholders to deliver seamless partnership execution.
• Manage distribution and tracking of credentials, parking passes, suite access, VIP experiences, and Victory Lane celebrations.
• Develop and maintain partnership collateral, presentations, activation materials, and event resources.
• Serve as at-track manager of the IMSA Business Center and support partnership initiatives at race weekends and partner events.

Skills

Project management

Relationship building

Event coordination

Hospitality programs

Client services

Communication skills

Microsoft Office

Adobe Photoshop

AI tools

Education

Bachelor's degree in Marketing, Business, Communications, Sports Management

Tools

Microsoft Office

Adobe Photoshop

Job description

IMSA is seeking an experienced Senior Coordinator, Partnership Marketing to:

• Help shape the success of strategic corporate partnerships that support the growth of IMSA.
• Drive impactful partner activations and sponsorship programs that deliver measurable value.
• Create exceptional partner and VIP experiences both at the track and throughout the racing season.
• Advance key business relationships through strong communication, collaboration, and flawless execution.

...based in Daytona Beach, Florida.

What You'll Do

• Manage day-to-day execution of assigned partnerships, ensuring contractual obligations, activation programs, and deliverables are fulfilled accurately and on time.
• Build and maintain strong relationships with partner contacts while identifying opportunities to maximize the value of their IMSA investment.
• Coordinate partnership communications, reporting, research insights, event logistics, executive briefings, and guest management.
• Plan and execute at-track activations, hospitality programs, VIP experiences, suite operations, and other partner engagement opportunities.
• Collaborate with internal teams, tracks, agencies, and external stakeholders to deliver seamless partnership execution.
• Manage the distribution and tracking of credentials, parking passes, suite access, VIP experiences, and Victory Lane celebrations.
• Develop and maintain partnership collateral, presentations, activation materials, and event resources.
• Serve as the at-track manager of the IMSA Business Center and support partnership initiatives at race weekends and partner events.

What You'll Bring

• Bachelor's degree in Marketing, Business, Communications, Sports Management, or a related field, or an equivalent combination of education and experience.
• 1-3 years of experience in partnership marketing, sponsorship activation, event marketing, sports marketing, hospitality, client services, or a related field.
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills, including the ability to build relationships with partners, clients, and internal stakeholders.
• Experience coordinating events, hospitality programs, sponsorship activations, or client-facing initiatives.
• Strong attention to detail and ability to manage timelines, deliverables, and stakeholder expectations.
• Proficiency with Microsoft Office Suite; experience with Adobe Photoshop is a plus.
• Ability to leverage technology and AI tools to improve efficiency, effectiveness, and deliverables.
• A proactive, solutions-oriented mindset with the ability to anticipate needs and execute with professionalism.
• Ability to work collaboratively across departments and effectively represent IMSA with partners and guests.
• Ability to travel up to 25%, including weekends, as business needs require.

Why This Role?

This is an opportunity to help grow and strengthen the partnerships that fuel IMSA's continued success. Through relationship management, partnership activation, and race weekend execution, you'll play a direct role in delivering value to world-class brands while creating meaningful experiences that support long-term partner investment. Your work will influence how partners engage with IMSA both at the track and throughout the season, helping advance the growth, visibility, and future of the sport.

Behind every race weekend are talented people helping shape the future of sports and entertainment. If you are ready to make an impact alongside passionate teammates, we encourage you to apply.