Partner Marketing Strategist

ReversingLabs; United States; Hybrid; USD 120.000 - 190.000; Vollzeit

Benefits dieser Stelle

Paid vacation and sick leave

On-the-job training

Flexible work schedule

Employee referral bonus program

401k

Zusammenfassung

ReversingLabs Inc. seeks a channel marketer who can own global partner marketing strategy and drive demand across Americas, EMEA, and APJ. You will build joint GTM programs with partners and co-brand assets, measure ROI, and report performance to leadership.

Ideally you have 6–8 years in partner marketing at high-tech companies, credibility with partner executives, and a proven ability to move partners toward services and embedded offerings.

Qualifikationen

• Bachelor’s degree in marketing, business, communications, or a relevant field.
• Fluency in English; willingness to travel up to 25%, including international travel.
• Exceptional project management, organizational, and interpersonal skills.
• A solid track record building partner marketing functions with measurable results.
• Ability to defend numbers—partner-sourced and partner-influenced pipeline with ROI.

Aufgaben

• Own global partner marketing strategy, campaign architecture, and partner brand programs.
• Build scalable partner demand generation in collaboration with field and growth marketing.
• Define quarterly joint marketing and enablement strategies with priority partners globally.
• Lead joint GTM programs with partners: podcasts, PR, digital campaigns, webinars, content.
• Develop modular CAMPAIGNS, co-branded assets, and messaging kits for regional use.
• Manage global MDF strategy end-to-end and report returns to partners and leadership.
• Collaborate with product marketing, sales enablement, and alliance leadership to hit targets.

Kenntnisse

Partner marketing strategy

Campaign architecture

Global partner marketing

MDF management

Budget & ROI mindset

Executive stakeholder mgmt

Content & events marketing

Market development funds

Travel up to 25%

Ausbildung

Bachelor’s degree in marketing, business, or communications

Jobbeschreibung

• You are a channel marketer who thinks like an investor: every dollar of partner funding has a return attached, and you can show it
• You have built partner motions where none existed, and you would rather write the playbook than inherit one
• Own global partner marketing strategy, campaign architecture, and partner-facing brand programs in support of the company’s pipeline and revenue goals
• Build and run scalable partner demand generation programs, in collaboration with field and growth marketing, to drive pipeline, awareness, and engagement in support of partner sales growth, market share expansion, and regional pipeline targets
• Define quarterly joint marketing and enablement strategies, objectives, and measures of success with a select group of strategic global partners across the Americas, EMEA, and APJ
• Work hand-in-hand with partners’ marketing teams to build joint go-to-market programs and see them through to launch: podcasts, news and PR, digital campaigns, webinars, co-authored content, and joint event presence
• Develop the campaign-in-a-box model — modular partner campaigns, co-branded assets, and messaging kits that regional teams and partners can localize and deploy without rebuilding from scratch
• Build joint value propositions, integration launch plans, and co-marketing motions with strategic technology partners, hyperscalers, and OEM alliances that reach shared customers
• Act as investor relations for the partner ecosystem: own global market development funds (MDF) strategy end to end, tie every dollar to measurable outcomes, report returns back to partners and internal leadership, and use that track record to grow the MDF and co-op allocation partners direct toward ReversingLabs
• Set global partner marketing targets and contribution goals, define the metrics, analyze performance, and own accountability for hitting the number — working across product marketing, sales enablement, demand generation, field marketing, channel sales, and alliance leadership to get there
• Other duties as assigned
• What Success Looks Like in Year One:
• First 90 days: a global partner marketing plan with named priority partners, a quarterly joint planning cadence in place, and the first campaign-in-a-box built and handed to regional teams
• Measurable partner-sourced and partner-influenced pipeline against an agreed target, with cost per opportunity and return on program spend tracked program by program
• Trusted working relationships with field marketing, channel sales, and alliance leaders in all three theaters, and executive-level credibility with the marketing leaders at our top strategic partners
• MDF and co-op strategy operating end to end — allocation, execution, and returns reported back to partners and leadership each quarter — and a track record strong enough to grow the funds partners direct toward ReversingLabs

Benefits

• Paid vacation and sick leave
• On-the-job training, tech talks, personal training and development
• Flexible work schedule
• Free snacks and beverages
• Commuter benefits
• Employee referral bonus program
• Company events & activities
• Flexible Spending Accounts (health & dependent)
• Medical with deductible reimbursements
• 401k
• Employer paid dental, vision, disability & life insurance
• Opportunities for advancement
• Quarterly (3 day) Wellness Weekends
• Innovative and collaborative work environment
• Pet insurance

Expert understanding of how to drive business and marketing with and through the partner community, with a proven track record of results Breadth across marketing disciplines — field, digital, content, and events — with experience managing programs and budgets aligned to marketing and sales goals as an individual contributor Bachelor’s degree in marketing, business, communications, or a relevant field; fluency in English; willing to travel up to 25%, including international travel Exceptional project management, organizational, and interpersonal skills, plus excellent verbal, written, and presentation skills; a self-starter who runs multiple projects on tight deadlines across time zones AI-Forward Mindset: You embrace AI and emerging technologies as part of how you work, using them to improve efficiency, solve problems, and deliver better results. You’re curious, open to new ways of working, and willing to experiment, learn, and help others adopt tools and approaches that make us more effective 6-8 years of experience marketing across regions, with a working understanding of the cultural and go-to-market differences between the Americas, EMEA, and APJ Substantial partner or channel marketing experience with high-technology companies, working across solution providers, distribution, MSSP/service partners, and technology alliances You have built a partner marketing function or motion from the ground up, not just executed inside one that already existed You have marketed a category the buyer didn’t know they needed yet, and can point to how partner storytelling moved that market You have credibility with partner executives — the person their CMO or practice leader will take a meeting with, and who can make the business case for betting budget and headcount on your solution over the other vendors competing for the same shelf space You have shifted a channel’s economics: moved partners from transactional resell toward services, managed offerings, or embedded and OEM motions, and rebuilt the marketing to match You can defend your numbers — you think in partner-sourced and partner-influenced pipeline, cost per opportunity, and return on program spend rather than activity counts You understand how regulation and compliance pressure creates channel opportunity, and have built partner plays on the back of it Additional language skills beyond English