Partner Marketing Manager (GSI & SI)

Anthropic; New York (NY); Sur place; USD 110 000 - 170 000; Plein temps

Avantages offerts par ce poste

Comprehensive health insurance

Retirement plans with matching

Equity in the company

Relocation support

Annual education stipend

Flexible paid time off

Résumé du poste

Anthropic seeks a Partner Marketing Manager to lead joint marketing for Global and Regional System Integrators in the United States, focusing on top partners and enterprise outcomes.

You will craft joint plans, run executive programs, and convert partner deliveries into customer success stories, aligning with Anthropic’s messaging and growth goals.

Qualifications

• Bachelor's degree or equivalent experience.
• 7+ years of partner marketing or related roles in B2B tech environments.
• Experience with GSI/SI ecosystems and enterprise marketing.
• Strong ability to develop joint value propositions and campaigns.

Responsabilités

• Own joint marketing plans for high-performing GSI/RSI partners.
• Develop campaigns and executive programs targeting C-suite and senior leaders.
• Collaborate with Partner Account Managers to identify priority accounts.
• Lead partner program activations, from draft to approvals, ensuring brand consistency.
• Coordinate end-to-end execution across product marketing, demand gen, and events.
• Track ROI and campaign metrics; report on pipeline, wins, and outputs.

Connaissances

Partner marketing

B2B technology

Enterprise marketing

CRM systems

Account-based marketing

Executive programs

Content creation

Event marketing

Formation

Bachelor's degree

Outils

Salesforce

CRM software

Marketing automation

Description du poste

• As a Partner Marketing Manager for Global and Regional System Integrators at Anthropic, you’ll own marketing for our highest-performing services partners
• That includes Global Premier GSIs and the regional systems integrators (RSIs) closing the most partner-attached Claude deals
• You’ll report to the lead for Services Partner Marketing and work alongside each partner’s Partner Account Manager
• You’ll build a joint marketing plan with each partner and run executive programs and joint announcements
• You’ll also turn partner deliveries into the customer proof our field needs
• Partners are now attached to a large and fast-growing share of Anthropic’s biggest enterprise deals
• Your job is to make those partnerships deliver more every quarter
• This role is hands‑on
• You’ll think strategically about each partner relationship while running the campaigns, events and enablement yourself
• Our scaled programs team supports the rest of the partner network
• You’ll focus on the partners where hands‑on marketing moves the most business, and use those scaled programs where they fit
• Partner Marketing Strategy & Execution:
• Own joint marketing plans for an assigned group of high‑performing GSI and RSI partners, including quarterly planning, campaign calendars, and success metrics tied to target accounts and pipeline goals
• Develop joint campaigns and executive programs (CXO dinners, executive briefings, tentpole event activations) aimed at C‑suite and senior decision‑makers at enterprise customers
• Work with Partner Account Managers and the Alliances team to identify priority accounts and build account‑based plays that leverage partner relationships
• Lead joint announcements from first draft through approvals, holding partner copy to Anthropic’s messaging and brand standards
• Spot RSIs gaining traction and help them grow into higher tiers
• Content, Proof & Enablement:
• Build joint value propositions, messaging, and enablement materials (pitch decks, solution briefs, case studies) that help partners position Claude with their enterprise clients
• Turn partner deliveries into proof: capture wins for sellers, and work with Customer Marketing to produce partner‑led customer stories that meet each partner’s tier requirements
• Get your partners carrying Anthropic’s priority messages and launches, and build them into Anthropic’s own campaigns with the Campaigns team
• Put the team’s co‑marketing guidelines, campaign kits and self‑serve assets to work across your partners
• Program Management & Measurement:
• Lead end‑to‑end execution with your partners, coordinating across product marketing, demand generation, field marketing, events and agencies
• Manage partner funding (MDF/co‑op) for your partners and track ROI on joint investments
• Track and report partner‑sourced and influenced pipeline, story output, and campaign ROI, with 30/60/90‑day pipeline tracking on every activation
• Represent Anthropic at partner events, executive briefings, and industry conferences as needed
• Feed what works back into playbooks the scaled programs team can run across the wider partner network

Benefits

• Comprehensive health, dental, and vision insurance for you and your dependents
• Inclusive fertility benefits via Carrot Fertility
• 22 weeks of paid parental leave
• Flexible paid time off and absence policies
• Mental health support for you and your dependents
• Competitive salary and equity packages
• Optional equity donation matching at a 1:1 ratio, up to 25% of your equity grant
• Retirement plans with competitive matching
• Life and income protection plans
• $500/month flexible wellness and time saver stipend
• Commuter benefits
• Annual education stipend
• Home office stipends
• Relocation support for those moving for Anthropic
• Daily meals and snacks in the office

Build trusted relationships with partner marketing and sales teams, and can move a partner on priorities you don’t controlAre skilled at developing joint value propositions that articulate clear business outcomes for enterprise customersHave a “get it done” mentality and aren’t afraid to jump in wherever needed to ensure program successCare about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsiblyThrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing prioritiesHave built and run partner marketing programs with Global System Integrators, major consulting firms, or regional systems integrators, and can shift between large firms and smaller, faster-moving onesWrite clearly and precisely, with experience creating executive-level content and holding partner copy to a high barUnderstand enterprise buyer journeys and can create marketing programs that resonate with C-level executivesCan own a partner portfolio end to end within a team strategy, and know when to escapeAre data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on resultsAre highly organized and detail-oriented, and can run multiple partner plans at once without dropping qualityRequired field of study: A field relevant to the role as demonstrated through coursework, training, or professional experienceMinimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experienceMinimum years of experience: Years of experience required will correlate with the internal job level requirements for the positionWe encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listedHave 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environmentsExperience in the AI/ML industry or working with AI-powered productsEstablished relationships within the GSI, consulting or regional SI ecosystemWorked on the partner side, at a GSI or SI, in alliance or technology partner marketingExperience producing partner-led customer stories with enterprise customersExperience with tiered partner programs, including benefits and promotion reviewsUnderstanding of enterprise AI use cases across different industries and functionsExperience with CRM systems (such as Salesforce) and partner relationship management toolsUsed Claude or other AI tools to scale their own marketing work