Partner Marketing Strategist

ReversingLabs Inc.; Northern (KY); Hybrid; USD 151,000 - 161,000; Full time

Job summary

ReversingLabs Inc. is seeking a Partner Marketing Strategist (Global) to lead the worldwide partner marketing framework. This role focuses on turning partner funding into measurable pipeline and revenue, requiring a mindset that balances strategic planning with execution.

You will own the global partner marketing strategy, develop scalable demand-gen programs, and work with partners across Americas, EMEA, and APJ to drive pipeline and regional growth.

Qualifications

• Experience building partner motions and playbooks that drive revenue.
• Ability to define quarterly joint marketing and enablement strategies with strategic partners.
• Proven track record of turning partner funding into measurable pipeline and ROI.

Responsibilities

• Own global partner marketing strategy and partner-facing programs.
• Develop scalable partner demand generation campaigns with field and growth marketing teams.
• Define joint GTM plans with strategic partners across regions (Americas, EMEA, APJ).
• Collaborate with partners’ marketing teams on co-branded campaigns and events.
• Create modular campaign-in-a-box assets to enable regional localization.

Skills

Partner marketing

Demand generation

Campaign architecture

Go-to-market planning

Global program leadership

Job description

Why This Role, Why Now

An increasing share of the buying decision now runs through partners: solution providers, MSSPs, distributors, technology alliances, and the hyperscaler marketplaces. ReversingLabs has the platform and the category position, but not yet a single global framework for how we market to, with, and through the ecosystem that sells it. This role builds that framework and turns it into pipeline.

Is This You?

You are a channel marketer who thinks like an investor: every dollar of partner funding has a return attached, and you can show it. You have built partner motions where none existed, and you would rather write the playbook than inherit one.

Within a year, your programs are the reason partners put their budget, their sellers, and their services practices behind ReversingLabs instead of the vendor next to us on the shelf.

At a Glance

Role - Partner Marketing Strategist (Global)

Team - Marketing

Location - Remote, USA

Compensation - $151,000 – $161,000 base + bonus + equity

Experience - 6-8 years

Travel - Up to 25%, including international travel

What You’ll Own

• Own global partner marketing strategy, campaign architecture, and partner-facing brand programs in support of the company's pipeline and revenue goals.
• Build and run scalable partner demand generation programs, in collaboration with field and growth marketing, to drive pipeline, awareness, and engagement in support of partner sales growth, market share expansion, and regional pipeline targets.
• Define quarterly joint marketing and enablement strategies, objectives, and measures of success with a select group of strategic global partners across the Americas, EMEA, and APJ.
• Work hand-in-hand with partners' marketing teams to build joint go-to-market programs and see them through to launch: podcasts, news and PR, digital campaigns, webinars, co-authored content, and joint event presence.
• Develop the campaign-in-a-box model — modular partner campaigns, co-branded assets, and messaging kits that regional teams and partners can localize and deploy without rebuilding from scratch.
• Build joint value propositions, integration launch plans, and co-marketing motions with strategic technology partners, hyperscalers, and OEM alliances that reach shared customers.
• Act as investor relations for the partner ecosystem: own global market development funds (MDF) strategy end to end, tie every dollar to measurable outcomes, report returns back to partners and internal leadership, and use that track record to grow the MDF and co-op allocation partners direct toward ReversingLabs.
• Set global partner marketing targets and contribution goals, define the metrics, analyze performance, and own accountability for hitting the number — working across product marketing, sales enablement, demand generation, field marketing, channel sales, and alliance leadership to get there.
• Other duties as assigned

What Success Looks Like in Year One

• First 90 days: a global partner marketing plan with named priority partners, a quarterly joint planning cadence in place, and the first campaign-in-a-box built and handed to regional teams.
• Measurable partner-sourced and partner-influenced pipeline against an agreed target, with cost per opportunity and return on program spend tracked program by program.